Lesson 1: Multimedia Defined Flashcards
The combination of two or more media
Multimedia
According to ____, multimedia is the combination of two or more media.
Dowling, 2011
What are the elements of multimedia?
Graphics, Photography, Text, Audio, Video, Animation, Photography
This is the field concerned with the computer controlled integration of text, graphics, drawing, still and moving images, audio, and every other type of information.
Multimedia
When was the internet introduced to the Philippines?
1994
What are the traditional medias?
- Broadcast
- Internet
What are the two types of broadcast media?
Radio and television
GMA 7 & Inquirer combination
INQ7
A combination of all media
Interactive Media
This is the most important element and the very purpose of multimedia.
Information
This is the core element of information dissemination.
Writing
Serves as a formidable communication instrument for both expressive and practical purposes.
Multimedia
According to ____, this creates a more dynamic and engaging experience.
Dowling, Multimedia
What kind of interaction does multimedia has between its users?
One-way interaction
Is a form of conveying message in a powerful manner.
Multimedia
What are the importance of multimedia?
- Aids in conveying of message and presenting of information
- It gives more flavor and richness and provides a full sensory experience.
- It plays a vital role in the easy acquisition of reception of information into our brain.
- It provides users with meaningful utilization of these pictures of information in the most creative and most understandable way.
According to ___, the medium is the message.
McLuhan
He is an eminent communication scholar, coined the phrase “the medium is the message”.
McLuhan
According to him, the main emphasis should not be on the message of the content, but ____.
How the message is delivered.
What are the two types of graphics?
Bitmap and Vector
Real images captured from devices such as digital devices.
Bitmap
Drawn digitally or on the computer
Vector
Two types of audio:
Analogue and Digital
this is an original sound recording.
Analogue
Sound created
Digital
What are the applications of multimedia?
Business, Marketing, Entertainment, Education, Bank, Hospital, Pedagogies
Can have various types of fonts and sizes to suit the presentation.
Text
A key role in acquisition of information
Graphics
These form the visuals. It is the visual layout that attracts people to interact with the multimedia product.
Graphics
The only effective way to convey an idea, elicit an emotion, or dramaticize a point.
Audio
Technology of electronically capturing, recording, and processing
Video
Moving picture
Video
Series of graphics that create an illusion of motion
