Lesson 1 (Fads vs Trends)

Question 1

Something, such as an interest or fashion, that is very popular for a short time

Answer 1

Fads

Question 2

Something that covers almost all of human activities such as but not limited to politics, beliefs, economics, lifestyle, social life, and the like, whether the individuals or groups of people are aware of it or not

Answer 2

Trends

Question 3

Pattern of behavior demonstrated by a big number of people within a particular period

Answer 3

Trends

Question 4

An intense but short-lived fashion

Answer 4

Fads

Question 5

The new things that fade when the perception of novelty is gone (Trend or Fad? and under what category?)

Answer 5

Fads (Notions of change)

Question 6

Intense

Answer 6

Fads (Behavior)

Question 7

Sustained behavior that turns into a lifestyle, a mindset, and/or a value

Answer 7

Trends (Behavior)

Question 8

The way people do things

Answer 8

Trends (notions of change)

Question 9

• Coolness
• “Me-too” personality
• Starts with technology

Answer 9

Fads (effects)

Question 10

• appears suddenly
• enormously popular
• suddenly disappears
• unexplainable growth

Answer 10

Fads (Time and nature of growth)

Question 11

• meets needs
• solves problems and issues

Answer 11

Trends (effects)

Question 12

• can go over with many companies
• encompasses entire areas of technologies

Answer 12

Trends (Scope and limitations)

Question 13

• appears suddenly
• enormously popular
• does not disappear
• gets stronger over time
• sticks around

Answer 13

Trends (Time and nature of growth)

Question 14

• Stays within one company
• single brand/limited brands

Answer 14

Fads (Scope and limitations)

Question 15

Someone or something that starts or causes a trend.

Answer 15

Trendsetter

Question 16

A person who starts a trend

Answer 16

Trendsetter

Question 17

The study of trends and the way they develop and affect society

Answer 17

Trendspotting

Question 18

Based on trendspotting but it extends this into developing future scenarios

Answer 18

Trend Analysis

Question 19

What are the 5 elements of a trend?

Answer 19

• Number of participants
• Pattern of behavior
• long period of time
• cause
• consequence

Question 20

What are the 4 characteristics of a trend?

Answer 20

Microtrends
Macrotrends
Megatrends
Gigatrends

Question 21

(Characteristics of a trend) Happen right now and are outright observable

Answer 21

Microtrends

Question 22

(Characteristics of a trend) Provide major changes that are perceptible in the societal level for a longer period

Answer 22

Macrotrends

Question 23

(Characteristics of a trend) Can last for decades and are “so pervasive as to be generally known”

Answer 23

Megatrends

Question 24

(Characteristics of a trend) Trends that are so general that they affect most areas of human life

Answer 24

Gigatrends

Question 25

What are the 4 steps/stages of identifying emerging patterns?

Answer 25

Documentation
Archive or Memory
Analysis
Presentation

Question 26

(Identifying emerging patterns) means being able to record your observations which you consider related to any trend

Answer 26

Documentation

Question 27

(Identifying emerging patterns) used to easily retrieve any documentation you have kept

Answer 27

Archive or Memory

Question 28

(Identifying emerging patterns) the stage where examination and combination happen

Answer 28

Analysis

Question 29

(Identifying emerging patterns) Representing your findings for easy understanding as a way of analysis

Answer 29

Presentation

Question 30

This concept refers to an agent that brings about a result or a consequence

Answer 30

Cause

Question 31

This concept refers to something that is always traceable to a cause which can be a person, thing, principle, motive, act, or event

Answer 31

Consequence