Lesson 1 - content analysis and coding

Question 1

define content analysis and coding

Answer 1

a systematic technique for analysing data such as transcripts for interviews or texts. the data is too large to analyse initially

Question 2

what is used to make sure the coding system dissent overlap and the categories are separate

Answer 2

pilot study

Question 3

what does the researcher do before content analysis

Answer 3

creates a coding system of pre determined categories that can be applied to the content

Question 4

pilot study definition

Answer 4

a small scale study done to try and remove all inaccuracies and problems before the real exp.

Question 5

what type of data does coding take form in

Answer 5

quantitative

Question 6

thematic analysis definition

Answer 6

a method of analysing qualitative data- reading a text and sorting it into categories

Question 7

strengths of content analysis

Answer 7

can be repeated so the data is reliable
- analysis of trends of patterns

Question 8

limitations of content analysis

Answer 8

• researcher biased as they created the categories themselves
  -labor intensive bcs you have to transcribe and compartmentalise