Lesson 1 Flashcards
predominantly /prɪˈdɒmənəntli/ ADV
So you know that it’s generally people in New Zealand, predominantly probably that older demographic
-> mostly or mainly
Price promotions are predominantly used by fast-moving consumer goods producers
Linguistic /lɪŋˈɡwɪstɪk/ ADJ
Hearing difficulties can slow down a child’s linguistic development.
related to language
subconscious /sʌbˈkɒnʃəs $/ ADJ
subconsciously (ADV)
You need to engage and use your subconscious
The mini‑stories will help you learn grammar subconsciously, so don’t interrupt that process by trying to analyze it
feelings, desires etc are hidden in your mind and affect your behaviour, but you do not know that you have them
Tiềm thức
Hit it off (v)
i met my new boyfriend during my divorce. We hit it off and have been together ever since
you like each other very quickly.
(love or friendship are both okay)
fool around with (v)
he was fooling around with his ex-wife again - who also at this time had a boyfriend of her own.
in dating: it means having fun, having sex with sb. it is not a deep relationship.
a committed relationship (n)
I figured that since i did not have a committed relationshop with him, i had no place to say anything.
a serious relationship. i will always with you. you will always with me. we are marriage.
figure (v)
I figured that since i did not have a committed relationshop with him, i had no place to say anything.
i think it is a good think to do.
There will be othe meanings, but in this situation, “figure” is a casual way to say “i think, i believe”
have no place to say (v)
I figured that since i did not have a committed relationshop with him, i had no place to say anything.
have no reason to complain
excuse (v)
the excuse i got after all of this was that they were considering getting back together
a reason for doing st wrong
like you say: oh i’m late or the class because the bus was late
nonsense (n)
I have brought a child into this nonsense and I hate the fact that he keeps in contact with her.
something that fool, stupid, crazy
to deal with (v)
=to handle
I have also dealt with him taking women to hotels
keep trying in a difficult situation. You don’t solve the problem completely, but you also don’t quit.
my gut tells me
I have also dealt with him taking women to hotels and my gut tells me it was her, but he promises it was not her.
gut feelings: not your brain, but your emotion, deep feeling that st was wrong.
you are not sure, but you have a deep feeling about st.
get over (v)
I have tried to get over all the cheating.
try to forget sb/st and not worry about it/them anymore.
i standup for myself
I know that she is very close to his family and I also know that his family does not like me because I stand up for myself
i fight for myself, i argue for myself, i dont let other people attack me or treat me badly.
the bottom line (n)
I guess the bottom line is knowing how much contact his ex-wife has with him and the fact that he knows I can’t stand her.
the final problem, the final conclusion, the main point
to have your cake and eat it too
Am I in a weird relationship with a man that wants to have his cake and eat it too?
1 trạng thái mình muốn 2 thứ trong khi mình chỉ có thể có 1 thứ thôi. Vừa muốn ăn bánh mà vẫn muốn cái bánh còn nguyên
paranoid (adj)
Or am I being paranoid and need to trust him when he says he does not want her.
you scare of everybody and everything. you think thay everybody want to cheat you, hurt you.
animosity (adj) /ˌænəˈmɒsəti/
I have never had so much animosity towards two people in my life.
a feeling that someon is you enemy. the feeling that you dont like sb
dire (adj)
Look at your son. He is in dire need
vey difficult, dangerous, terrible.
risky situation. you have a terrible need, you really really need st or else st bad will be happened.
hook up with (v)
I was married to a cheating man and hooked up with another cheating man
to connect, to meet a friend.
or (dating meaning): meeting sb, then dating and have sex with them.
End up doing st (v)
I have been an engineer and ended up working in operations.
He came round for a coffee and we ended up having a meal together.
I thought we were going straight home, but we all ended up at Tom’s place.
to be in a particular situation, state, or place after a series of events, especially when you did not plan it
gauge /geidʤ/ (v)
- To help workers gauge their performance, most organizations stratify targets
- I looked at Chris, trying to gauge his reaction.
- It is difficult to gauge what the other party’s next move will be.
- đánh giá
- to judge how people feel about something or what they are likely to do
- to measure or calculate something by using a particular instrument or method
stratify /ˈstrætɪfaɪ/ (v)
To help workers gauge their performance, most organizations stratify targets
stratification (n) /ˌstrætɪfɪˈkeɪʃən/
The Indian caste system is an example of social stratification.
(v) phân tầng
(n)when society is divided into separate social classes
engender (v) /ɪnˈdʒendə $ -ər/
- make two people responsible for a KPI and you engender teamwork
- the changes in society engendered by the war
- Their financial success has engendered jealousy among their neighbors.
tạo ra, gây ra
to be the cause of a situation or feeling
articulated /ɑːˈtɪkjəleɪtɪd $ ɑːr-/ (adj)
- However, it is surprising how many companies don’t have
a strategy or haven’t clearly articulated the strategy to a level of granularity that makes it possible to
develop effective KPIs. - An articulated vehicle has two parts joined together to make it easier to turn
khớp nối
granularity /ˌɡrænjəˈlærəti/ (n)
- However, it is surprising how many companies don’t have
a strategy or haven’t clearly articulated the strategy to a level of granularity that makes it possible to
develop effective KPIs. - The database should have an appropriate level of granularity.
the amount of detail that is included in something such as a system
sophisticated /səˈfɪstɪkeɪtɪd/ (adj)
Facebook and Instagram’s paid advertising options have become more sophisticated over the years, and businesses that are willing to invest in advertising (not boosting!) have a greater chance of reaching their target audience than those relying solely on organic posts.
tinh vi, sành điệu, tinh tế, phức tạp hơn theo nghĩa tích cực
1.having a lot of experience of life, and good judgment about socially important things such as art, fashion etc
2. a sophisticated machine, system, method etc is very well designed and very advanced, and often works in a complicated way
3.having a lot of knowledge and experience of difficult or complicated subjects and therefore able to understand them well
drawer (n) drɔː(r)
You can find a paper cup in the pantry, in the drawer under the oven.
a part of a piece of furniture such as a desk, used for keeping things in. It is like a box in shape and has a handle on the front for pulling it out.
adjacent (adv) /ə’dʤeizənt/
What if Fantasyland is swamped with people but adjacent Tomorrowland has plenty of elbow room?
next to something
scarcity (n) /ˈskeəsəti/
Destroying unsold inventory is a widely used but rarely discussed technique that luxury companies perform to maintain the scarcity of their goods and the exclusivity of their brands.
if there is a scarcity of something, there is not enough of it and it is difficult to obtain it
exclusivity (n) /ˌekskluːˈsɪvəti/
Destroying unsold inventory is a widely used but rarely discussed technique that luxury companies perform to maintain the scarcity of their goods and the exclusivity of their brands.
the fact of being of a high quality and expensive and therefore not often bought or used by most people
steep (adj) /stiːp/
contradict (v) /ˌkɒntrəˈdɪkt/
Other high-end brands, however, say destroying inventory is a necessary evil. Goods that end up in outlet stores or in the gray market, priced at a steep discount, contradict the industry’s main sales pitch: that luxury goods command higher prices because they are inherently more valuable.
steep: rising or falling quickly, not gradually
contradict : to say that something that somebody else has said is wrong, and that the opposite is true
inventory (n)/ˈɪnvəntri/ /ˈɪnvəntɔːri/
fraction (n) /ˈfrækʃn/
Thanks to the efforts we provide on the supply-chain side, only a very limited fraction of goods needs to be destroyed
a small part or amount of something
incinerate (v) /ɪnˈsɪnəreɪt/
At the end of the year, employees gather unsold clothes into dozens of boxes bound for a special facility, where they are incinerated
to burn something, especially waste material, until it is completely destroyed
gone up in smoke:
their inventory has truly gone up in smoke
tan thành mây khói
impose (v)
fine (n)
The country’s biggest grocers are increasingly demanding their suppliers deliver on time, imposing fines for late shipments as they try to keep customers satisfied and better compete with online retailers like Amazon.com.
impose (v): to introduce a new law, rule, tax, etc.; to order that a rule, punishment, etc. be used
fine (n): a sum of money that must be paid as punishment for breaking a law or rule
incurable (adj) /ɪnˈkjʊərəbl/
cure (v)
A cat with an “incurable” kind of cancer
incurable: that cannot be cured
cure: to make a person or an animal healthy again after an illness
tenuous (adj) /ˈtenjuəs/
A job that is always tenuous
uncertain; easy to change
so weak or uncertain that it hardly exists
extremely thin and easily broken
fragile (adj) /ˈfrædʒaɪl/
tumultuous (adj) /tjuːˈmʌltʃuəs/
Human relationships that are fragile, unpredictable, and sometimes tumultuous
fragile: easily broken or damaged
tumultuous: involving many difficulties and a lot of change and often violence. quickly changing; full of conflict, change, and/or emotion
subject to (v)
fatigue (n) /fəˈtiːɡ/
My own body, seemingly healthy- but still subject to disease, fatigue, and aging.
Soldiers are always subject to the law
possible to be affected by; susceptible to
susceptible to: very likely to be influenced
fatigue: a feeling of being extremely tired, usually because of hard work or exercise
have a handle on it (v)
Life is unpredictable. However much we think we have a handle on it, the truth is we never really know what’s to come
control it; are successful with it
intellectually (adv) /ˌɪntəˈlektʃuəli/
impermanent (adj)
instinctively (adj) /ɪnˈstɪŋktɪvli/
This is a tough truth to accept, for though we know intellectually that all things in life are impermanent, we often don’t feel it instinctively
intellectually: in a way that is connected with or using a person’s ability to think in a logical way and understand things. mentally; with ideas
impermanent: that will not last or stay the same forever. not permanent, always changing
instinctively: deeply; emotionally; biologically. by using instinct rather than thought or training
manipulate (v) /məˈnɪpjuleɪt/
We persist in our attempts to control life - we imagine that we can predict and manipulate future events
to control or influence somebody/something, often in a dishonest way so that they do not realize it
the case (n)
But this is not really the case
the situation
manipulation (n) /məˌnɪpjuˈleɪʃn/
In fact, all that worry, manipulation, and attempted control is mostly wasted energy
attempt to control
behaviour that controls or influences somebody/something, often in a dishonest way so that they do not realize it
best laid plans (n)
catastrophic (adj) /ˌkætəˈstrɒfɪk/
catastrophe (n) disaster; total failure
Our best laid plans are always subject to catastrophic failure. Trust yourself to react appropriately when catastrophe happens.
best laid plans: best thought plans for the future; best plans
catastrophic: (of a natural event) causing many people to suffer. disastrous, terrible
suffer: to be badly affected by a disease, pain, sad feelings, a lack of something, etc.
catastrophe (n) disaster; total failure
secure (v) /sɪˈkjʊə(r)/
There is no security to be found in the outside world. There is no secure job, or relationship, or situation of any kind. Everything changes
= stable
free from danger or risk
conceivably (adv) /kənˈsiːvəbli/
Everything changes. We can, conceivably, lose them all in the blink of an eye
in theory; possibly
failure of nerve
Failure of nerve is really failure to trust yourself
fear; worry; failure of courage
adaptability (n) /əˌdæptəˈbɪləti/
self-reliance (n)
This is the only true security- the security of trusting yourself, the security of flexibility and adaptability, the security of spiritual and emotional self-reliance
adaptability: ability to change with the environment. the quality of being able to change or be changed in order to deal successfully with new situations
self-reliance: ability to depend on yourself; ability to help yourself. The ability to do or decide things by yourself, rather than depending on other people for help
obsess over (v)
Rather than obsess over external events, we better serve ourselves by obsessing over our inner resources
think only about
sense (n)
The more we do this, the more confident we grow and, in time, we develop a true sense of security in our lives
feeling
circumstance (n)
The more we do this, the more confident we grow and, in time, we develop a true sense of security in our lives… one that is completely independent of external circumstances.
situations
imply (v) /ɪmˈplaɪ/
to seek out (v)
capacity (n) /kəˈpæsəti/
Practically, this implies that our task is to seek out new experiences and build our capacity to adapt to them
imply : suggest. to suggest that something is true or that you feel or think something, without saying so directly
to seek out : to look for; to try to find
capacity: ability; potentia. the ability to understand or to do something
potentially (adj)
This is the reason I think of travel as a potentially
spiritual practice
=possibly
concentrated (adj)
This kind of travel is a concentrated training exercise in
impermanence and change
intensive; powerful
mythologist (n) /mi’θɔlədʤist/
the common thread
mythological journeys
Joseph Campbell, the famed mythologist, identified the common
thread running through the mythological journeys found in most cultures.
person who studies mythology (spiritual stories). nhà thần thoại học
the common thread: the common idea, the same idea
mythological journeys: spiritual travels
symbolic (adj) /sɪmˈbɒlɪk/
He noted that while these stories are always presented as external journeys, they are in fact symbolic of the inner journey we must all make
the common idea, the same idea
wisdom (n)
In the end, we must all leave home (the safe and comfortable), we
must all face life-changing challenges, we must all face loss, and we
must all arrive at our own understanding of impermanence, and our
own wisdom
deep knowledge, deep understanding
the ability to make sensible decisions and give good advice because of the experience and knowledge that you have
universal (adj)
This is the universal journey
for all people; in all places
enduring (adj)
Building enduring relationships with consumers is a key marketing objective for most firms, but how can they develop such relationships?
lasting for a long time
deploy (v) /dɪˈplɔɪ/
Continental’s Teradata active data warehouse provides a powerful platform for quickly
developing and deploying applications in revenue management, customer relationship
management, flight and ground operations, fraud detection, security, and others, and the applications are generating quantifiable benefits for Continental.
deploy something (formal) to use something effectively
blueprint (n) /ˈbluːprɪnt/
A key to this turnaround was the Go Forward Plan, which continues to be Continental’s blueprint for success and is increasingly supported by data warehousing and real-time BI
blueprint (for something): a plan which shows what can be achieved and how it can be achieved
implementation (n) /ˌɪmplɪmenˈteɪʃn/
The successful implementation of real-time BI requires an active data warehouse
the act of making something that has been officially decided start to happen or be used. thực hiện
evolve (v) /ɪˈvɒlv/
Data warehousing is often referred to as “a journey rather than a destination” to emphasize that there is no end point; rather, a data warehouse continues to evolve over time.
to develop gradually, especially from a simple to a more complicated form; to develop something in this way
dusty = dirty
Continental Airlines was founded in 1934 with a single-engine Lockheed aircraft on dusty runways in the American Southwest
full of dust; covered with dust
associate with sb (v)
Over the years, Continental has grown and successfully
weathered the storms associated with the highly volatile, competitive airline industry
to spend time with somebody, especially a person or people that somebody else does not approve of
continent (n) /ˈkɒntɪnənt/
It carries approximately 50 million passengers a year to five
continents (North and South America, Europe, Asia, and Australia)
one of the large land masses of the earth such as Europe, Asia or Africa. Lúc địa, châu
attest (v) /əˈtest/
Numerous awards attest to its success as an airline and as a company
to show or prove that something is true
conceive (v) /kənˈsiːv/
He and Greg Brenneman, who was a Continental consultant at the time, conceived and sold the Board of Directors on the Go Forward Plan
conceive something (formal) to form an idea, a plan, etc. in your mind
interrelated (adj) /ˌɪntərɪˈleɪtɪd/
execute (verb) /ˈeksɪkjuːt/
It had four interrelated parts that had to be executed
simultaneously.
interrelated: closely connected and affecting each other
execute something (formal) to do a piece of work, perform a duty, put a plan into action, etc.
supportive (adj) /səˈpɔːtɪv/
Most employees were supportive of the plan, and those who weren’t, left the company
encouraging somebody or giving them help or sympathy
stride (n)
Under Bethune’s leadership, the Go Forward Plan, and a re-energized workforce, Continental made rapid strides.
one long step; the distance covered by a step
=pace
query (n) /ˈkwɪəri/
Our assistants will be happy to answer your queries.
a question, especially one asking for information or expressing a doubt about something
infrastructure (n)
The airline lacked the corporate data infrastructure that would allow a broad range of employees quick access to information that would provide key insights about the business
the basic systems and services that are necessary for a country or an organization to run smoothly, for example buildings, transport and water and power supplies
cơ sở hạ tầng
subsequent (adj) /ˈsʌbsɪkwənt/
Then-CIO, Janet Wejman, recognized that the creation of a data warehouse was a strategic project and brought the development and the subsequent maintenance and support in-house
happening or coming after something else
tiếp theo
vendor (noun) /ˈvendə(r)/
After careful consideration, Teradata was selected as the
best vendor to meet Continental’s needs
(formal) a company that sells a particular product
severely (adv) /sɪˈvɪəli/
which severely limited the analyses that could be performed
very badly or seriously
itinerary (n) /aɪˈtɪnərəri/
This area could not track a customer’s itinerary from origin to destination when it involved more than one stop
a plan of a journey, including the route and the places that you visit
seldom (adv)
regardless of (prep)
Prior to the Teradata Warehouse, flight schedules and plane assignments were seldom changed once set, regardless of changes in markets and passenger levels
seldom = rarely, not often
regardless of: paying no attention to something/somebody; treating something/somebody as not being important
incremental (adj) /ˌɪŋkrəˈmentl/
Demand-driven Dispatch has lead to an estimated $5 million dollars a year in incremental revenue.
increasing in regular amounts
gesture (n) /ˈdʒestʃə(r)/
An eight-month good will test showed that even small gestures are very important to building loyalty
a movement that you make with your hands, your head or your face to show a particular meaning, cử chỉ, hành động
bypass (n) /ˈbaɪpɑːs/
However, travel agents can bypass this requirement and book a group of 16 by
making two bookings of seven and nine without deposits or contracts
a road that passes around a town or city rather than through the centre, đường vòng,
merely (adv) /ˈmɪəli/
Sometimes the agents would convert the smaller bookings to a group, but sometimes the bookings would merely hold inventory space
used meaning ‘only’ or ‘simply’ to emphasize a fact or something that you are saying. đơn thuần, đơn giản, chỉ,..
query (v)
Using booking and agency data from the warehouse, this application sorts by
booking agent and travel agent and then queries all groups of less than ten and identifies the same travel agent ID and itinerary
to express doubt about whether something is correct or not or what something means
tactical (adj) /ˈtæktɪkl/
However, as Continental moved ahead with the First to Favorite strategy, it became increasingly important for the data warehouse to provide real-time, actionable information to support enterprise-wide tactical decision-making and business processes.
carefully planned in order to achieve a particular aim
chiến thuật
anticipate (v) /ænˈtɪsɪpeɪt/
ultimate (adj) /ˈʌltɪmət/
Fortunately, the data warehouse team had anticipated and prepared for the ultimate move to realtime
anticipate (v) to see what might happen in the future and take action to prepare for it
ultimate (adj) most extreme; best, worst, greatest, most important, etc.
incorporate (v) /ɪnˈkɔːpəreɪt/
Real-time meant that the data warehouse team had to introduce real-time feeds of data into the data warehouse, integrate the data from the multiple source systems in order to make the data more valuable, extract information that was created in the data warehouse and incorporate that data back into legacy systems.
to include something so that it forms a part of something. kết hợp
preference (n) /ˈprefrəns/
The purpose of customer relationship management (CRM) within Continental is to increase revenues, profits, and customer service by understanding customers’ preferences and catering to them in such a way that they choose to spend additional dollars with Continental
a greater interest in or desire for somebody/something than somebody/something else
a thing that is liked better or best
sự ưa thích
retention (n) /rɪˈtenʃn/
Continental’s marketing department uses the data warehouse for customer segmentation and target marketing, loyalty/retention management, customer acquisition, channel optimization, and campaign management
the action of keeping something rather than losing it or stopping it
giữ lại,
disproportionate (adj) /ˌdɪsprəˈpɔːʃənət/
At Continental, like at most companies, a relatively small percentage of customers are
responsible for a disproportionate amount of the company’s profits
too large or too small when compared with something else, ko cân xứng
perk (n) /pɜːk/
Elite Access is one of the perks that Continental extends to its high-value customers
something you receive as well as your wages for doing a particular job. đặc quyền
perishable (adj) ˈperɪʃəbl/
An airline seat is a perishable good, and an unfilled seat has no value once a plane takes off
(especially of food) likely to decay or go bad quickly, dễ hư hỏng
facsimile (n) /fækˈsɪməli/
A facsimile of the document is available in the British Library.
an exact copy of something
depiction (n) /dɪˈpɪkʃn/
object to (someone or something)
concourse (n) /ˈkɒŋkɔːs/
They object to the movie’s depiction of gay people.\
Some of the dashboard’s displays help Operations to better serve Continental’s high-value customers. For example, one of the displays is a graphical depiction of a concourse, which is used to assess where Continental’s high-value customers with potential service issues are or will be in a particular airport hub (see Figure 3)
the station concourse
depiction (n) the act of showing somebody/something in a particular way in words or pictures, especially in a work of art. miêu tả
object to (someone or something) To oppose, disagree with, or disapprove of someone or something.
concourse (n) a large, open part of a public building, especially an airport or a train station, phòng chờ
furlough (v) /ˈfɜːləʊ/
The union’s perception was that Continental was overly relying on reserve pilots so that the company could avoid the expense of re-employing pilots who were on furlough.
The plane was full of soldiers going home on furlough.
permission to leave your duties for a period of time, especially for soldiers working in a foreign country
maturity (n) /məˈtjʊərəti/
elusive (adj)
The research around these models teaches us that maturity is an elusive state
maturity (n) the time when money you have invested is ready to be paid
the state of being fully grown or developed
the quality of thinking and behaving in a sensible, adult manner
trưởng thành
elusive (adj) difficult to find, define or achieve
encompass (v) /ɪnˈkʌmpəs/
The job encompasses a wide range of responsibilities.
The group encompasses all ages.
encompass something: to include a large number or range of things
bao gồm
feasibility (n) /ˌfiːzəˈbɪləti/
desirability (n)
Desirability versus Feasibility
feasibility : the quality of being possible and likely to be achieved.tính khả thi
desirability :the extent to which you would like to have or do something; the quality of being wanted a lot. sự thèm khát
infiltrate (v) ˈɪnfɪltreɪt/
distribution (n)
understatement (n)
To say that technology has infiltrated distribution centers (DCs) around the world over the last few years would be a major understatement.
infiltrate (v) to enter or make somebody enter a place or an organization secretly, especially in order to get information that can be used against it (xâm nhập vào)
distribution (n) phân bổ
understatement (n) : statement that makes something seem less important, impressive, serious, etc. than it really is
visibility (n) /ˌvɪzəˈbɪləti/
Unfortunately, most companies have experienced a higher rate of unproductive time due to a lack of visibility and poor monitoring of excess break time.
how far or well you can see, especially as affected by the light or the weather
volatility( n) /ˌvɒləˈtɪləti/
volatile (adj) /ˈvɒlətaɪl/
The economy is set to recover, despite recent stock market volatility.
the quality in a situation of being likely to change suddenly
= unstable
dominant (adj) /ˈdɒmɪnənt/
The firm has achieved a dominant position in the world market.
The dominant feature of the room was the large fireplace.
more important, powerful or easy to notice than other things. trội
intangible (adj) (n) /ɪnˈtændʒəbl/
tangible
intangible assets/property
that does not exist as a physical thing but is still valuable to a company. vô hình
contingency (n) /kənˈtɪndʒənsi/
a detailed contract which attempts to provide for all possible contingencies
a future event or circumstance which is possible but cannot be predicted with certainty.
an event that may or may not happen; the fact that events are not certain
incremental (adj) /ˌɪŋkrəˈmentl/
incremental changes to the current system
increasing in regular amounts
replenish (v) /rɪˈplenɪʃ/
The adoption of kanban system has improved their efficiency and flexibility of manufacturing according to customer needs. Kanban system is pull system approach that giving authorization to produce at required rate and at specific time in order to replenish part that already consumed by customer
replenish something (with something): to make something full again by replacing what has been used
becoming a big sister takes a lot of getting used to. Hang in there, Nina
