Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Global Marketing > Lectures 10A and 10B (extra reading needed) > Flashcards

Lectures 10A and 10B (extra reading needed) Flashcards

1
Q

What are the external decisions need to be considered for setting up a distribution channel

A

Customer characteristics
Nature of the product
Nature of the demand
Competition
Legal Regulation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What are the 3 internal decisions need to be considered when discussing the distribution channels

A

Decisions concerning the structure of the channel
Major decision choosing a mix of distribution channels
Managing and controlling the decisions

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What does distribution involve?

A

Distribution involves activities that make products available to customers when and where they want to purchase them

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

What are the factors in which determine whether someone can buy a product

A

If the product is in adequate quantities
In a convient location
At a time the consumer wants to buy

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

What does a marketing channel enable

A

Create utility
Possession
form
Facilitate efficient exchange
Reduces costs
reduces transactions

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

What is the order/reorder point

A

The amount which products will be restocked - note that the consumer will

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

What are the 3 market coverage strategies

A

Exclusive
Selective
Intensive

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

what are the 5 types of flows in a distribution channel

A

Physical flow
Title flow
Payment flow
Information flow
Promotional flow

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

what are the 3 types of integration in a marketing channel

A

Vertical integration
Horizontal Integration
multichannelintergration

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

What are the 4 factors which effect the structure of the distribution channel

A

Market coverage
Distribution length and width
Control costs
Degree of integration

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

what is exclusive market coverage

A

selecting one intermediary in a specific region

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

What is Selective market coverage

A

choosing a number of intermediaries for each market to be penetrated

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

What are control costs

A

the control of one member in the vertical distribution channel it’s ability to influence the decisions and actions of other channel members

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

What are the factors which influence channel width

A

product type
product lifecycle
Price
Brand loyalty
Purchase frequency
Product Uniqueness
Selling requirement
Service requirement
Technical complexity

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

what are the functions of an Intermediary

A

Carrying of inventory
Demand generation or selling
Physical distribution
After-sales service
Extending credit to customers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

how is integration achieved

A

Acquisition or light-ownership

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

what are reverse flow-channels

A

when the products useful life ends or someone doesn’t want it anymore

18
Q

What is Dual Marketing

A

same product is being sold to the consumer and the market at the same time

19
Q

What is cross-channel distribution

A

Partyis left behind and distribution channels start to coordinate

20
Q

What is omnichannel strategy

A

Goal is to deliver a seamless experience for the customer to better engage him or her

21
Q

What is an example for multi-channel distribution strategy

A

Dell

22
Q

What are the advantages for multiple distribution channel strategies

A

Extended market coverage and increased sales volume
If suppliers can avoid direct price comparison across channels through they can charge higher prices through some channels
Lower absolute or relative cost
Better accommodation of customers evolving needs
More and better information

23
Q

Disadvantages of multiple channel distribution strategies

A

Coordination of prices across channels costs extra resources
Coordination of products offered to different channel members (with different needs and requirements) costs extra resources
Loss of distinctiveness Increased organisational complexity

24
Q

what are the 5 factors which are included in managing and controlling distribution channels

A

Selecting intermediary
Contracting
Motivating
Controlling
Termination

25
Q

What are the types of channel conflict

A

Vertical channel conflict
Horizontal Channel conflict
Multi-channel conflict

26
Q

What are the strategies for managing channeling conflict

A

Strategic Justification
Dual compensation
superordinate goals
Diplomacy
Co-optation
Employee exchange
Joint membership

27
Q

how have digital channels made consumers more demanding

A

digital channels have connected buyers and sellers globally
Expect seamless integration
Customers want the advantages of both physical stores (personalized services) and digital (Vast selection
Expect seamless integration between the two channels
wants customer support
Check online for product availability
return a product purchased from a nearby store

28
Q

What does digital channels provide in international markets

A

provides opportunities for interactive shopping in international markets and allows more contact with the consumer

29
Q

What does digital channels enable

A

SME’s to access niche markets due to traditional market channels being to expensive
Internet offers direct contact with the consumer base throughout the globe
establishes infrastructure in foreign countries

30
Q

what are the favorable international market characteristics for digital channels

A

Ineffencies in traditional distribution channels
Market fragmentation
Minimum Scale barriers
enables distribution of commodity and short-lifecycle products

31
Q

What are the two types of E-commerce companies

A

Pure clicks
Clicks and Bricks

32
Q

what are pure clicks

A

Companies who have launched a website without any previous existence as a firm

33
Q

what are the examples of a pure click companies

A

Search engines - Google
Transaction sites - Ebay
Content sites - Netflix
Enabler sites - booking.com

34
Q

What are the success factors for a pure click company

A

Security and Privacy
Fast delivery services
Good customer services
Avatars
fast, simple and easy to use websites
personal interaction
Easy returns

35
Q

What are Bricks and clicks companies

A

Existing companies that have added an site as a channel for sales and/or distribution

36
Q

what are the strategies which can appease intermediaries whilst integrating a digital channel

A

Offer different products online and offline
Offer offline partners higher commission
Take order online but allow retailers to manage delivery

37
Q

what is an example for successful integration with physical and digital channels

A

Harvey Davidson

38
Q

why is logistics important for an organization

A

impacts the brand image from efficient services
Marketing strategy should be enhanced by logistics

39
Q

What are the marketing objective for logistics

A

Getting the right goods to the right place at the right time for the least cost

40
Q

what does consumer behavior suggest about logistics

A

Consumers would rather consistency than failed promises

41
Q

what are the 4 main logistic processing decisions

A

Order Processing
Warehousing
Inventory
Transportation

Global Marketing (7 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions