5A and 5B

Question 1

what are the 3 types of market entry modes

Answer 1

Export mode (100% externalizing, low control, low risk, high flexibility)
Intermediate modes (shared control and risk, split ownership)
Hierarchical modes (100% internalizing (high control, high risk, low flexibility).

Question 2

What does market entry modes refer to

Answer 2

various strategies and tactics that a company can employ to enter a new market

Question 3

What are the 4 factors that influence market entry mode decisions

Answer 3

Internal
External
Transaction specific
Desired mode characteristics

Question 4

what are the internal factors which need to be considered for market entry strategies

Answer 4

Firm Size
International experience
Product complexity
Product differentiation advantage

Question 5

what are the external factors which need to be considered for market entry strategies

Answer 5

psychic distance between home and host country
Country risk
Direct and indirect trade barriers
Intensity of competition
Small number of relevant export intermediaries available

Question 6

what are the transaction-specific factors considered for market strategies

Answer 6

nature of know-how
Opportunistic behavior
transaction costs attributed to them

Question 7

what are the desired mode of characteristics for market entry modes

Answer 7

Risk averse
Control
Flexibility

Question 8

what are the 3 types of export modes

Answer 8

Direct export
Indirect export
Cooperative export

Question 9

what is indirect export mode

Answer 9

company uses intermediaries to handle various aspects of the export process such as selling, distribution and shipping

Question 10

what