Lecture 9_Future Trends_Big Data_and_Predictions

Question 1

What are the two key forces that determine engagement regarding influencer marketing? And in what type of shape does these forces turn into?

Answer 1

Reach & Engagement probability. They turn into an inverted U-Shape.

Question 2

What is the process of machine learning?

Answer 2

1) Collecting data
2) Exploring and preparing the data
3) Training a model on the data
4) Evaluate model performance
5) Improving model performance

Question 3

What are the five “v’s” of big data?

Answer 3

1) High in volume
2) High in variety
3) High in velocity
4) High in veracity
5) High in value

Question 4

How could ai help with a clothing retailer?

Answer 4

Through computer vision predict return rate based on how the clothes are illustrated on the website.

Question 5

What relevant new concepts as a result of digitalization?

Answer 5

1) Waiting line apps
2) Fridge camera apps
3) Apps to prevent food waste
4) Apps for digital toilets
5) Autonomous driving
6) New digital currencies
7) Chatbots instead of humans
8) Smart voice assistants