Lecture 8_Marketing Analytics_Presenting and Executing Data Based Strategies Flashcards
1
Q
On which method does data-based strategies rely?
A
Quantitative methods
2
Q
What are the 6 criteria that a strategy should fulfil?
A
1) Plausibility
2) Consistency
3) Performance impact
4) Business risk
5) Stakeholder compatibility
6) Internal readiness
3
Q
Which strategy relates to current products & current markets
A
Market-penetration strategy
4
Q
Which strategy relates to new products & current markets?
A
Product-development strategy
5
Q
Which strategy relates to current products & new markets?
A
Market-development strategy
6
Q
Which strategy relates to new products & new markets?
A
Diversification strategy
7
Q
Which components does an effective strategy need?
A
Strategy, structure, and culture
