Lecture 9 Flashcards
What is the take-home message of the Wallace reading?
Placebo: Vitamin D for autism
Nocebo: thinking vaccines will have bad outcomes might cause them
What does a gain frame emphasize?
the BENEFITS associated with behaving a certain way
What does a loss frame emphasize?
the COSTS associated with ~not~ behaving a certain way; what will happen if you don’t do something.
“An advantage of getting regular mammograms is that you will find tumors early, which will increase treatment options.”
Gain frame or Loss frame?
gain
“A disadvantage of failing to get regular mammograms is that you won’t find tumors early, which will leave you with fewer treatment options.”
Gain frame or Loss frame?
loss
When are people willing to gamble?
When presented with losses
When do people like certainty rather than risk?
Gain frame
When framed as ____, you are risk averse, meaning you like _____.
gains; certainty
When frames as losses, you are risk _____.
seeking
when is a loss frame better?
in illness detection behaviors because they are risky
what are examples of illness detection behaviors?
mammogram, HIV test
what are examples of health promotion behaviors?
exercise, getting a vaccine
in health promotion behaviors, using a ______ is better.
gain frame; health promotion behaviors are considered certain
in illness detection behaviors, there is a potential for finding:
losses *might find a disease
in health promotion behaviors, there is potential for:
gains *might prevent an illness
