Lecture 9 Flashcards
1
Q
Effects on survey responses
A
context effects - context in which the item appears
item-order effects - order in which items are presented
response-option effects - self explanatory
2
Q
Likert Scale
A
5 point scale
- from strongly agree to strongly disagree
3
Q
BRUSO Model
A
Stands for Brief, Relevant, Unambiguous, Specific, Objective
4
Q
Double barreled question
A
- two questions in one question
5
Q
Biased/leading Question
A
- opinion already stated in question and no way to disagree with it
6
Q
Leading question
A
- question has you leaning to an answer already
