Lecture 8

Question 1

TV Advatages

Answer 1

Excellent creativity and high impact, High coverage and more cost-effectiveness, High captivity and attention, Selectivity and flexibility

Question 2

TV Limitation

Answer 2

Costs, Lack of selectivity, Clutter, Limited Viewer attention (zipping and zapping), Distrust

Question 3

Radio Advantages

Answer 3

cost and efficiency, receptivity, selectivity, flexibility, mental imagery, integrated marketing opportunities

Question 4

Radio Limitation

Answer 4

Creative limitations, fragmentation, chaotic buying procedures, limited research data, limited listener attention, clutter

Question 5

Magazines Advantages

Answer 5

Selectivity, reproduction quality, creative flexibility, permanence, prestige, consumer receptivity and engagement, services

Question 6

Magazine Limitations

Answer 6

Costs, limited reach and frequency, long lead time, clutter and competition

Question 7

Newspaper Advantages

Answer 7

Market penetration, flexibility, geographic selectivity, reader involvement and acceptance

Question 8

Newspaper Limitations

Answer 8

Poor reproduction, short life span, lack of selectivity, clutter

Question 9

Promotional products marketing (uses awards/prizes) Advantages

Answer 9

Selectivity, flexibility, frequency, cost, goodwill, high recall, supplementing other media

Question 10

Disadvantages

Answer 10

Image, saturation, lead time, reach