Lecture 8 Flashcards
Decision making plays a central role in management. The complexity of decision making increases with
the level of management.
Decision making by managers of multinationals is made under the following conditions:
Future plan is determined by the past knowledge of the managers, but no past knowledge can be adequate in defining the future.
Managers have to make decisions in foreign business environment where they have to deal with ambiguity and uncertainty.
The home-based managerial experience will not be transferable to foreign countries
These realities, therefore alerts managers to make decisions based on selected criteria and use them to evaluate alternative solution to particular problems.
Rational process in making decisions for multinational managers. Select criteria and use them to make
alternative solutions to a particular problem.
When selecting criteria, we need to consider
our past experience.
Remember, that the decision we make is usually based on
our subjective ‘rationality.’
Maximizing profit for us can be a rational decision, while maximizing __ will be a priority for others.
social well-being
Traditional decision-making process
Problem recognition
Information search
Construction of alternatives
Choice
Implementation
In the west, especially in the U.S., recognizing a problem and solving it as early as possible is a
rational action.
In other cultures, especially in non-western cultures, the managers might accept the problem as a natural phenomenon and living with it can be an acceptable norm.
natural phenomenon and living with it can be an acceptable norm.
For a problem solving manager, a delayed supply for a manufacturing company is not acceptable.
Hence, such manager will
work on a contingency plan. This will require to look for another supplier.
Both buyer and seller under such culture are expected control the situation by looking for alternative.
In non-western culture, it is not unusual for the manager to simply accept the situation and
delaying the project becomes a natural business practice.
Situation accepting manager attribute the problem to fate or to God.
In conclusion, it can be stated that managers perception of a situation varies across cultures.
Adler citing Quixote suggests that there are two models of gathering information by mangers:
Sensing
Intuition
Sensor managers believe in gathering information using
their “five senses.”
Sensor managers making decisions in the current and future business operation will rely on
the past information. They use inductive gathering information style.
Intuitive managers base their information on
image and are more deductive in the way they apply it for conducting business or reaching at a conclusion.