Lecture 7 Flashcards

1
Q

Sources of innovation

A
  •   Innovation comes from knowledge exchange across boundaries
  •   Encouraging people to think and communicate across different communities, not necessarily deeper •  Looking at the boundaries of existing industries
  •   Looking to new sources of innovation outside of the organization (lead users)
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Characteristics of wise crowds

A
  1.   Diversity of opinion 2.  Independence
  2.   Decentralization
  3.   Aggregation
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What is crowdsourcing

A

The at of a company or institution taking a function once performed by employees and outsourcing it to an undefined network of people in the form of an open call

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

5 functions of crowdsourcing

A
  •   A clearly identified organization (or individual) proposes
  •   Though an open call •  The voluntary undertaking of a task with a clear goal
  •   To a group of individuals of varying knowledge heterogeneity, and number
  •   That will have clear benefits for both crowd and crowdsourcer.
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Why does the crowd participate

A
  •   To earn money
  •   To develop one’s creative skills
  •   To challenge oneself to solve a problem
  •   To contribute to a large project of common interest
  •   To network with other creative professionals
  •   To build a portfolio for future employment
  •   To pass the time when bored
  •   To share with others •  To socialize or to have fun
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

What are the four types of crowdsourcing

A
  1. Knowledge discovery and management
  2. Distributed human intelligence tasking
  3. Peer-vetted creative production
  4. Broadcast search
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

KNOWLEDGE DISCOVERY AND MANAGEMENT

A

• Organization asks the crowd to collect / report information • Organization determines what information to collect, for what purpose, and how to put it together. • The more users there are, the better the system functions. • Monetary rewards are not always necessary

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

DISTRIBUTED HUMAN INTELLIGENCE TASKING

A

• Organization asks the crowd to process existing information (i.e. classify, analyse or modify information) • Information is known and available • Type of information cannot be processed by computers (e.g. transcribing old texts, tagging a picture) • Monetary compensation is common for simple tasks (e.g. Amazon Mechanical Turk)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

CREATIVE PRODUCTION

A

• Organization asks the crowd for their ideas • Organization asks the crowd to select/vote for ideas • Solutions are a matter of taste or opinion • Oriented towards finding the most popular/preferred solution • Monetary rewards are common • Rewards are given to the most popular/preferred solution

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

BROADCAST SEARCH

A

• Organization asks the crowd to solve an empirical problem • The answer to a problem exists but is not known by the organization • Oriented towards finding a single specialist (needle in the haystack) • Monetary rewards are common • Rewards are given to the best solution

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

USER INNOVATION COMMUNITIES

A

Engage users as an organizational resource -  Great source of innovation -  Know your products/services best in the context of use -  Competitive advantage through leveraging external resources -  Leaky organizational boundaries -  Redefinition of acceptable sources of value and knowledge

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Key challenges at DELL innovation community

A

Understading the ideas posted

  • absorptive capacity
  • explicit communicaiton for tacit knowledge

Identify the best ideas

  • What makes an idea the best?
  • can you actually implement the idea

Transparency with teh communicty versus competition

sustaining the community

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Online communities

A

Online community: a collective of large numbers of geographically dispersed individuals in support of an activity, interest or identity, enabled by the ICT.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

key features for organizing online communities:

A
  •   Novel forms of organizing for innovation and knowledge creation
  •   Interest from and participation by organizations of all types, including firms, nonprofits, governments, etc.
  •   Break organizational boundaries, surpass barriers for knowledge flows in traditional organizations
  •   Uses passion, sociality and intrinsic motivation as a driver
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Commons-based peer production:

A

•  Notion of openness •  Use of internet as a collaboration platform •  Bottom-up (in contrast to crowdsourcing) •  Self-organized

How well did you know this?
1
Not at all
2
3
4
5
Perfectly