Lecture 6.2 International Organizations Flashcards
Designing Structure to fit global strategy
1
Q
What strategies are used for global versus local opportunities?
A
- Globalization Structure
- Multi-domestic Structure
2
Q
Globalization Structure
A
= Product design, manufacturing, and marketing are standardized throughout the world
= Advantage of a unified global marketplace
3
Q
Multi-domestic structure
A
= Product design, manufacturing, and marketing tailored to the specific needs of each country
= Advantage through differentiation and customization
