Lecture 6 - Attention III - Structural and Capacity Theories and Attention IV - The Control of Visual Attention Flashcards
What was Moray’s 1970s experiment that threw a spanner in the works for both Early Selection Theory and Late Selection theory?
The experiment was name the Cost of Divided Attention and looked at our ability to respond to a target sound either on one channel or two, separately or together.
In response to Moray’s (1970) experiment, what were two attention theories that were proposed?
Structural (Bottleneck) Theories and Capacity (Resource) Theories.
What is the Structural (Bottlneck) Theory of Attention?
What is the Capacity (Resource) Theory of Attention?
Who was one of the proponents of Capacity Theory?
Kahneman (1973)
In Li et al.’s (2002) study on
Why did early research on Attention focus on auditory stimuli?
When did researchers start to study visual attention and why?
In the late 80s
What are some of the causes of Cuing effects seen Posner et al.’s 1978 experiment?
What is Inhibition of Return?
We have limited cognitive capacity (i.e. we can only attend to so much at the one time). There are structural and capacity limitation theories that have been proposed to describe this limited cognitive capacity. Who were some of the researchers who were proponents of either Structural or Capacity Limitation theories?
Structural - Broadbent, Welford
Capacity - Kahnenman
Briefly, what was Kahnenman’s theory of Capacity and Attention?
Kahnenman suggested that we have a limited capacity to have neural structures activated in attendance to something. If we have activated our neural structures to attend to one thing, we will have decreased neural structure space/metabolic energy to attend to something else.
What is the Sample-Size Theory (Bonnel and Hafter, 1998) and does it predict the pattern of how our performance is affected as we attend to multiple things (i.e. the Attentional Operating Characteristic (AOC))?
Sample-Size Theory posits that the precision with which we can represent stimulus depends on the number of neurons we can allocate to attend to, and therefore represent, that which we are focusing on. The more neurons we can allocate to the object or task or stimuli the high precision we can represent it in our minds, whereas if we are attending to multiple stimuli then the fewer neurons we have for that specific stimuli and the less precise our representation. The idea for sample size comes from thinking about the neuronal allocation as a variable for representation from a statistical point of view - the more neurons we have allocated to a stimuli (i.e. the bigger the sample size) the more accurate our representation. This model predicts the Attentional Operating Characteristic - that is, the tradeoff we see in performance as we attend to multiple things (which looks like a quater cricle).
What are some of the important factors when it comes to distraction?
Luminance, abruptness of onset of a stimuli (Theeuwes in the 90s).
In Moray’s 1970 “The Cost of Divided Attention”, what did he find in the condition where participant’s only attended to one chanel?
To both channels (where target was presented on one channel OR the other)?
When target was on both channels at the same time?
67% accuracy when participants only had to attend to one channel.
54% when attending to both EXCLUSIVE OR condition.
37% when participants were doing the INCLUSIVE OR condition.