lecture 5( strategic management) Flashcards
Strategies
The decisions and actions that determine the long-run performance of an organization
Strategic Management
Is the process that managers do to develop an organization’s strategies.
Why is strategic management important?
1-It results in higher organizational performance
2-It requires that managers examine and adapt to business environment changes
3-It coordinates diverse organizational units
The strategic management process is a six-step process that encompasses
1-identifying the organization’s mission, goals, and strategies
2-swot analysis
3-formulate strategies
4-implement strategies
5-evaluate results
Mission
a statement of the purpose of an organization
Goals
Measurable performance targets that sets the foundation for further planning
Opportunities
External factors in the business environment or general environment that are likely to contribute to the success of the organization
Threats
External factors that you have no control over and could affect the organization negatively
Strengths
create value for the customer and strengthen the competitive position of the firm.
Weaknesses
can place the firm at a competitive disadvantage
Analyzing financial and physical assets is fairly easy, but assessing intangible assets (employee’s skills, culture, corporate reputation) isn’t as easy.
Formulating Strategies
Develop and evaluate strategic alternatives.
Select appropriate strategies for all levels in the organization that provide relative advantage over competitors.
Match organizational strengths to environmental opportunities.
Correct weaknesses and guard against threats
what are the three types of organizational strategies?
1-corprate
2-competitive
3-functional
Corporate Strategy
A corporate strategy is one that specifies what businesses a company is in or wants to be in and what it wants to do with those businesses.
Types of Corporate Strategy
- Growth
- Stability
- Renewal
Growth
expansion into new products and markets