Lecture 5: promotin ghealth; Social norms approach

Question 1

What was the asch experiement 1952?

Answer 1

Can beliefs about what others think and do chnage our behaviour. L

Question 2

What does amrketing aim to do?

Answer 2

increase commercial sales

Question 3

What does social marketing aim to do?

Answer 3

Used to address a lack of knowledge

Question 4

How do you address the misperceptions of the nor?

Answer 4

1. Know what the norm is
2. understand what people believe the norm to be
3. evidence of misperception
4. challenge the missconceptions

Question 5

Characterisitcs of the social norms approach?

Answer 5

o Does not use health terrorism
o A parcipatory process
o Is not moralistic in tone
o Messages included present information about actual (healthy) norms of a population back to that population

Question 6

How do you prepare for a socail norms approach?

Answer 6

define the population and understand it
choose a reference group
involve stakeholders
know what people do and what they believe (descriptive and injunctive norms)

Question 7

What do you take into accoutn during data anylsis of a social norms approach?

Answer 7

o Identification of the actual reported norms

o Evidence of misperceptions