Lecture 5

Question 1

Design principles SE B-models (5)

Answer 1

1. Establishing and managing complex relationships with multiple stakeholders
2. Educating the target customer group and inducing behavioural change
3. Co-creating the product or service with multiple stakeholders
4. Empowerment strategies as effective mechanisms to achieve impact
5. Developing solutions that address the root cause of a social problem

Question 2

Scaling: Must consider how transferable an innovation is, questions to be asked (3)

Answer 2

• Core elements effective in different contexts?
• Elements easily communicated and understood?
• Reliant on rare skills or conditions?

Question 3

Different scaling models/forms/categories (3), where the distinction between them often blurs, can be mixed.

Answer 3

• Organisational model (overarching structure to mobilise people and resources to serve a common purpose)
• Program model (an integrated set of actions that serve a specific purpose)
• Principles (general guidelines and values about how to serve a given purpose)

Question 4

Dissemination

Answer 4

Actively providing information, sometimes technical assistance, to other looking to bring an innovation to their community. Usually the simplest, least resource intensive, although the disseminating organization has little control over implementation in new locations.

Question 5

Affiliation

Answer 5

• formal relationship defined by agreement between parties (be part of a identifiable network)
• Loose coalition or tighter systems
• Agreements have general or specific guidelines (use of common brand name, program content, reporting requirements)

Question 6

Branching

Answer 6

• scaling through branch offices or subsidiaries
• local sites through one large org.
• central coordination (greatest potential)
• requires great investment
• most attractive when the innovation demands tight quality control, specific practices, un-explicit knowledge, strong org. cultures

Question 7

Finding the most promising scaling strategy: the five R’s

Answer 7

• Readiness
• Receptivity (of target communities)
• Resources
• Risks
• Returns (which strategy will reach the most locations effectively?)

Question 8

Difference between replication and scaling

Answer 8

• Scaling entails org. growth

- Replication is the diffusion and adoption of social programs through others

Question 9

MicroConsigment Model (MCM)

Answer 9

• deliver essential products and services at affordable prices to the rural poor in the developing world
• individuals sells to their communities (the company is giving the product to someone but maintaining the legal ownership until the good is sold)
• allows entrepreneurial individuals to start their own business and realise profits from inception

Question 10

Social Franchising

Answer 10

• uses the idea and the logic of commercial franchises to achieve social goals

Question 11

Joint Venture

Answer 11

• two or more parties build a new entity
• they bring different things to the table, including know-how or intangible resources
• put together the strengths and share the risks
• if things go well partners can reach economies of scale and synergies

Question 12

Licensing

Answer 12

• means that the licensee acquires the right to use the intellectual property (technical innovation, program package, brand name) of the social entrepreneur
• licensee has to pay a fee to use the licensed material