Lecture 4

Question 1

Specific features of Design Thinking (3)

Answer 1

Human centeredness, interdisciplinary teams, principle of iteration

Question 2

DT: Human centeredness

Answer 2

Innovations should be in line with the needs of people which is why the teams work together with the target group in the process

Question 3

Interdisciplinary teams

Answer 3

It is key to bring people on board who have different areas of expertise that are important for understanding the problem and developing the solution

Question 4

Principle of iteration

Answer 4

Try and test ideas early in the process

Question 5

Design thinking combines three perspectives:

Answer 5

Desirability: what do customers want?
Technical Feasibility: what is technically doable?
Economic Viability: can you earn money with it?

Question 6

Design thinking is a six step process:

Answer 6

1. Understand, 2. Empathise, 3. Define, 4. Ideate, 5. Prototype, 6. Test

Question 7

Why is design thinking good for social innovations?

Answer 7

A lot of ideas fail because they are not based on the client’s or customer’s needs
Social challenges require systemic solutions that are grounded in the client’s or customer’s need
Sometimes- while well intended- social innovations do not work out

Question 8

The process of Lean Startup (3 steps)

Answer 8

1. Establish the baseline (build a MVP, measure customers current behaviour. 2. Tune the engine (Experiment to see if we can improve metrics from the baseline towards the ideal). 3. Pivot or preserve (When experiments reach diminishing returns its time to pivot= changing a fundamental part of the business)

Question 9

Basic ideas about the Minimal Viable Product (MVP)

Answer 9

• Has just the core features of the product tested
• What are the leap-of-faith assumption to test?
• Deployed to a subset of people (e.g. early adopters)
• Iterative process of ice generation, prototyping, presentation, data collection, analysis and learning
• Enter Build-Phase as quickly as possible wit a MVP

Question 10

Lean: X-Y-Z feedback loop

Answer 10

Build-Measure-Learn

Question 11

Social Business Model canvas elements (10)

Answer 11

Key resources, key activities, type of intervention. segments, value proposition (beneficiaries, customer, impact), Channels, Partners & key stakeholders, Cost structure, Surplus, Revenue

Question 12

What is design thinking?

Answer 12

• Structured method to develop innovations (products or services that are improved or developed)
• Iterative practice-oriented process
• Taught at Stanford and Potsdam