Lecture 4: Implicit memory Flashcards
What are subtypes of implicit memory?
procedural memory; priming; simple classical conditioning; nonassociative learning
What brain area is associated with procedural memory (skills + habits)?
striatum
What brain area is associated with priming and perceptual learning?
neocortex - wide brain area
What brain area is associated with simple classical conditioning?
emotional responses - amygdala; skeletal responses - cerebellum
What brain area is associated with non-associative learning?
reflex pathways
What is procedural memory?
form of implicit learning of skills = knowing how to do things - getting better at doing sth repeatedly
What can happen when procedural or motor memory is created?
it can impere learning of new procedures or skills - negative transfer
What is an example of implicit learning in experimental setting?
people tend to respond faster in serial reaction time when there is hidden pattern of light activation (escaping conscious percept)
people tend to unconsciosly learn artificial grammar as they answer faster when they expect certain letters
What are different systems of Chein and Schneider’s triarchic theory of skill learning?
1) metacognitive -> most engaged when people are first learning skill - involves conscious deliberative thought and action
2) cognitive control network -> becomes more engaged as people become more skilled; this system is devoted to managing the process of the skill and making execution more automatic
3) representation -> direct mental instructions how to perform skill - highly automatic skills, high level of expertise
Why choking under pressure affects experts?
Because skilled experts don’t tend to consciously think about mechanics of what they do. However, in high pressure situation, they may start to do so. Then, there is competition between conscious thoughts vs nondelerative thoughts
What should novices focus on? What should experts focus on?
novices -> accuracy; experts -> speed
What happens to experts vs novices in dual task condition?
Experts tend to perform better because they cannot think too much of what they are doing. Novices show worse performance
What happens to procedural learning in dementia?
Remains intact. Dementia patients can perform well mirror tracking task and get better over time.
What did replication of ‘‘subliminal influence of marketing’’ found?
The replication was significant when cues were incorporated into landscape but still clearly visible. The replication was insignificant when cues were put on posters or people were required to perform different tasks
Is subliminal long-term priming possible?
Yes -> for example chinese letters can be assessed differentially depending on the valence of primes
Nevertheless, supraliminal perception is still more effective