Lecture 4 - Cognitive Influences

Question 1

List the 5 cognitive models that have been developed throughout the years of attitude change.

Answer 1

• The Yale Model
• McGuire’s Information-Processing Paradigm
• Elaboration Likelihood Model
• Heuristic-Systematic Model
• Meta-Cognitive Model
  Models of attitude information and how we process information that is presented to them. Information that is designed to either change or influence their view in some type of way.

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Question 2

Describe the Yale Model. What are its assumptions? What are its strengths and limitations?

Answer 2

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Question 3

Describe McGuire’s information processing paradigm. What are its assumptions? What are its strengths and limitations?

Answer 3

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Question 4

Give a brief overview of the Elaboration Likelihood Model (ELM).

Answer 4

• Seven postulates
• Relevant evidence
  > Petty, Cacioppo, & Goldman (1981)
  > Priester & Petty (2003)
• Potential limitations

Question 5

What are the seven postulates of the Elaboration Likelihood Model (ELM)?

Answer 5

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Question 6

Describe two studies that test aspects of the Elaboration Likelihood Model (ELM).

Answer 6

> Petty, Cacioppo, & Goldman (1981)
Priester & Petty (2003)

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Question 7

What are some potential limitations of the Elaboration Likelihood Model (ELM)?

Answer 7

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Question 8

Give a brief overview of the Heuristic-Systematic Model (HSM).

Answer 8

Chaiken (1987)
- Desired attitudes
- Processing modes
- Determinants of processing mode
- Potential limitations?

Question 9

What does the Heuristic-Systematic Model (HSM) say about desired attitudes?

Answer 9

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Question 10

What does the Heuristic-Systematic Model (HSM) say about processing modes?

Answer 10

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Question 11

What does the Heuristic-Systematic Model (HSM) say about determinants of processing modes?

Answer 11

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Question 12

What are some potential limitations of the Heuristic-Systematic Model (HSM)?

Answer 12

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Question 13

What are the dis/similarities between the Elaboration Likelihood Model (ELM) and the Heuristic-Systematic Model (HSM)?

Answer 13

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Question 14

Give a brief overview of the Meta-Cognitive Model.

Answer 14

• “Thoughts about thoughts”
  > Thought confidence
  > Thought validity
• Objects can be linked in memory with positive and negative evaluations

Question 15

What does the Meta-Cognitive Model say about the role of thought confidence determining attitude change?

Answer 15

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Question 16

Describe some studies that study the Meta-Cognitive Model.

Answer 16

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Question 17

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Answer 17

Understand?