Lecture 2 - Attitudes, information processing and behaviour

Question 1

Describe two studies that investigate how attitudes influence our attention.

Answer 1

• Knoblock-Westerwick and Meng (2009)
• Roskos-Ewoldsen & Fazio (1992)

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Question 2

Describe three studies that investigate how attitudes influence the way we encode information.

Answer 2

• Hastorf & Cantril (1954)
• Vallone et al. (1985)
• Proulx et al. (2022)

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Question 3

What is a reverse correlation paradigm?

Answer 3

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Question 4

Describe study that investigates the influence of attitudes on memory.

Answer 4

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Question 5

Is there a relation between attitudes and behaviour? Describe studies to support.

Answer 5

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Question 6

When is there a relation between attitude and behaviour? Describe 4 different principles that might affect this.

Answer 6

• Multiple-Act Criterion
• Principle of Compatibility
• Attitude Strength
• Individual Differences

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Question 7

How do attitudes affect behaviour? Describe 3 different models that aim to answer this.

Answer 7

• Theory of Reasoned Action and Theory of Planned Behaviour
• MODE Model
• Composite Model

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