Lecture #4 Flashcards
What are the 4 patterns of choice?
- Absorb
- Accept
- Reduce
- Change
What does absorb mean in terms of patterns of choice?
View the risk as unproblematic/deny it
- probability deemed too low to worry
- Fate determined by capacity to absorb losses
- -Ex: San andreas
What does accept mean in terms of patterns of choice?
Awareness of the hazard (no denial)
- Passive attitude: there is little that can be done
- Hazard are often view as an act of god
- -Ex: Nigeria drought
What does reduce mean in terms of patterns of choice?
There is awareness of the hazard
- action is taken to reduce impacts
- reactive response and some prep
- usually people stay in place
- -Ex: flooding events, snow+wind related hazards
What does change mean in terms of patterns of choice?
There is awareness of the hazard
- Radical action may be taken
- most active response
- -Ex: Ausrtalian drought
What are Evocative Hazards?
Hazards that are not likely to be serious but typically evoke much public reaction
-Ex: Pesticides (increase in awareness of the potential impacts)
What are Banal Hazards?
What is the amplification of risk?
Involves hazards that have a low probability as assessed by experts
-elicit strong public concern
What is the attenuation of risk?
Involves hazards that have have serious physical impact and a relatively higher probability
-elicit weak public concern
What are the 3 steps in both the amplification and attenuation of risk?
- Transmitter
- Signal
- Receiver
What does the Transmitter do?
Generates and sends the message about the risk
-aka media outlets
What does the Signal do?
It is the message itself
What does the Receiver do?
Its the target audience for mediate signals
-Original signal may be considerable modified by the time it is received
What is stigmatization in relation to hazards?
Negative images/thought are ascribed to places, technology or people
-Ex: Love canal chemical spill
Are impacts of hazards felt in just one place?
No, impacts can spread like ripples and often eaten well beyond the local area
What are secondary impacts?
Property values and insurance rates may change in response
What are the 5 theories that attempt to explain why some people feel that some technologies are a major concern while others are not?
- knowledge
- Personality
- economic
- Political
- Cultural
What is the hypothesis for the Knowledge theory?
Greater knowledge of fatality data leads to a greater perceived threat from the technology
-Tested by education and self reported knowledge
What is the hypothesis for the Personality theory?
there is consistency between the personality type and the perceived threat from technological hazards
-Tested by questionnaires
What is the hypothesis for the Economic theory?
The healthy are more willing to take risks with technology because they may benefit more or have better access
-Tested based on annual income
What is the hypothesis of the Political theory?
Personal views toward risk are related to the political party (and policies) the people support.
-Tested by determining the political ideology of the subjects
What is the hypothesis of the Cultural theory?
The world view is correlated to how the person perceives risk
-Tested by the persons world views
What are the 3 types of world views?
Hierarchical
Egalitarian
Individualist
What is the Hierarchal worldview?
Defines boundaries between superiors and subordinates
-Older people think this way