lecture 3: UX design Flashcards
old vs. new approach on ux design
old= focused on personal preferences, ignoring user needs. succes was a matter of luck
new= focused on user-centered approach design and puts user needs at heart of process
definition ux design
= focused on creating ideal user experience by considering how people feel when interacting with products/services
- increases consumer satisfaction/liyalty
- enhances conversion and reduces bounce rates
conversion vs bounce rate
conversion = % of visitors to a website who take desired action
bounce= % of visitors that leave a webpage without taking action
what do ux designers do?
- investigate and analyze
- apply knowledge
- collaborate with developers
- monitor and iterate
difference ux and ui
ux is overall experience
ui is about visual interface (make small details perfect, where to put certain buttons)
7 ux factors by Peter morville
- useful = if it fulfills a need/purpose and offers value
- useable= ensure users can achieve goals easily/effectively
- findable= ensure product is easy to locate and not leave
- credible= the trust users have in a product
- desireable= emotional appeal of a product (interaction)
- accessible= ensures that a product can be used by people with full range of abilities
- valuable= product must deliver value to both business and user. without value, it will fade as economic realities take over. It influences purchase decisions
why is usability crucial?
- efficiency, effectivenss and satisfaction
- without usability, consumers leave and go to competitors
5 characteristics of usable products (Whitney)
- effectiveness= whether users can complete their goals wit a high degree of accuracy
- efficiency= focused on speed, how quick a user completes
- engagement= when product is pleasen and gratifying
- error tolerance= minimize error and recover quickly (undo button)
- aasde of learning= users can quickly/intuitively learn to navigate/use product
ux design process steps
- research (conduct and create user flow/journey)
- definement (user flow and persona’s/deisgn vision)
- ideation (sketch and develop low-fi wireframes)
- prototyping (high-fi wireframes and prototypes)
- testing (test and repeat if necessary)
- implementation (final design and finish details)
types of usability testing and its benefits
A/B testing, feedback, or analytical tools (eye movement, google analytics)
- direct observation, actionable results, client engagement
user’ persona’s definition
fictional representation of ideal user, focusing on goals/characteristics/attidues
- easy to remember
- inspires imagination
- algins team
low vs. high widely frames
low=basic representation of product layout
- structure/boxes/lines
- helps designers to visualize content placement
high= more advanced and detailed version, provides screen to illustrate each element
- layout/fucntion/well-researhced
