Lecture 3: Transfer Pricing Flashcards

1
Q

Why do we need transfer pricing?

A

Since units deliver things to each other, we need transfer prices on these internal transactions. For evaluation of managers and decentralised decisions.

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2
Q

What is transfer pricing about?

A

How to devise a satisfactory method of accounting for the transfer of goods and services from one profit center to another in organizations that have a significant number of these transactions.

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3
Q

What objectives should the transfer price be designed to accomplish?

A
  • Provide each responsibility center with the relevant information it needs to determine the optimum tradeoff between company costs and revenues.
  • Induce goal-congruent decisions: designed so that decisions that improve responsibility center profits will also improve company profits.
  • Help measure the financial performance of the individual responsibility centers.
  • Simple to understand and easy to administer.
  • Acceptable to the tax authorities if the two responsibility centers are located in two different tax jurisdictions.
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4
Q

What is a transfer price?

A

The price one unit of a firm or organization charges for a product or service supplied to another unit of the same firm or organization.

  • Creates revenue for the selling unit and cost for the purchasing unit.
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5
Q

What two things can transfer pricing be a tool for?

A
  • Tool for performance measurement. Enable the evaluation of the profitability of separate units (responsibility centers) or activities. How are we doing?
  • Tool for pricing. Give information on costs to guide decentralized decision-making on prices, choice of products, quantities. What is the appropriate price to an external buyer? Motivate managers selling to internal users (cooperation).
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6
Q

How can we transfer functional units into profit centers?

A

By introducing transfer prices between units. For example, for a marketing department, the transfer priced charged may be the standard cost of the products sold (not actual cost, to separate from the manufacturing department’s performance).

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7
Q

What are two interrelated decisions that must be made for the transfer price of each product?

A
  1. The sourcing decision: freedom to source internally or externally? Should the company produce the product inside the company or purchase it from an outside vendor?
  2. The pricing decision: if internal transfers - which price? If produced inside, at what price should the product be transferred between profit/investment centers?
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8
Q

What are some possible constraints on the sourcing decision?

A
  • Limited (outside) markets. If a company is the sole producer of a differentiated product, no outside source exists.
  • If a company has invested significantly in facilities, it is unlikely to use outside sources unless the outside selling price approaches the company’s variable cost, which is unusual.
  • Excess or shortage of industry capacity. E.g. can’t buy from outside while the selling unit is selling to the outside. → not optimal company profits.
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9
Q

What are two different perspectives to consider when setting the transfer price?

A
  • Unit level. Profit of the individual units?
  • Company level. What is best for the company as an entirety? Same or different rules for all units?
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10
Q

What are the four overarching categories of transfer pricing approaches?

A
  1. Cost-based transfer pricing
  2. Market-based transfer pricing
  3. Negotiated transfer pricing
  4. Special cases
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11
Q

What is cost-based transfer pricing?

A

Two components:

  1. The cost basis
    - Product decisions reflect long-run commitments and should therefore be based on full costs (rather than variable costs).
    - Common basis is standard costs; actual costs are inappropriate as production inefficiencies will be passed on to the buying profit center.
    - Ultimately, top management decides.
  2. A profit markup
    - Keep managers more motivated.
    - Often based upon a percentage of costs.
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12
Q

What is market-based transfer pricing?

A

Using the price of the same good to compare with.

  • If there is no “true market price” then an adjusted market price of similar goods could be used as a starting point for internal pricing discussions.
  • A discount on the market price may be used since internal trading saves transport or selling costs.
  • Ultimately, top management decides (market, product).
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13
Q

What 6 factors induce goal congruence in the market price-based transfer pricing (rarely in practice)?

A
  1. Competent people: negotiation, interested in both long-run and short-run performance
  2. Good atmosphere: regard profitability as an important goal and significant consideration in performance judgment.
  3. A market price: the ideal transfer price is based on a well-established, normal market price reflecting the same conditions as the product the transfer price considers. May be adjusted to reflect savings accruing to the selling unit from dealing inside the company.
  4. Freedom to source: alternatives for sourcing should exist, and managers should be permitted to choose the alternative that is in their own best interest.
  5. Full information: must know about the available alternatives.
  6. Negotiation: a smoothly working mechanism for negotiating “contracts” between responsibility centers.
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14
Q

What is negotiated transfer pricing?

A

Mandate for negotiation delegated to supplier and buyer, with the intention to duplicate external market relationships.
- If market prices exist, these will be a starting point for negotiations.
- If there are no market prices, cost would be a normal starting point.

Usually somewhere in between cost and market price. The exact price matters for who it benefits, so we want it to align with evaluation targets.

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15
Q

What is the problem that the special cases transfer pricing methods solve?

A

Dividing profits between units while addressing upstream fixed costs and profits. The profit center that finally sells to outside customers may not be aware of the amount of upstream fixed costs and profit included in its internal purchase price. Even if they are aware, they might be reluctant to reduce its own profit to optimize company profit.

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16
Q

What are the 3 special cases transfer pricing methods?

A
  • Two-step pricing
  • Profit sharing
  • Two sets of prices/dual pricing
17
Q

What is two-step pricing?

A

Establishing a transfer price that includes two charges.
- Charge for each unit sold, equal to the standard variable cost of production.
- Periodic charge equal to the fixed costs associated with the facilities reserved for the buying unit.

One or both components should include a profit margin, and the buying party should compensate the selling party for the risk of holding a certain capacity

18
Q

What are some points to consider about two-step pricing?

A
  • The monthly charge for fixed costs and profit should be negotiated periodically and will depend on the capacity reserved for the buying unit.
  • Questions may be raised about the accuracy of the cost and investment allocation. The principal problem is usually deciding how much capacity to reserve for the various products.
  • The manufacturing unit’s profit performance is not affected by the sales volume of the final unit.
  • Could be a conflict of interest between the manufacturing unit and the company. If capacity is limited, the MU could increase profits by using the capacity to produce parts for outside sale, if advantageous. Can be mitigated by giving the marketing unit first claim on contracted capacity.
  • Similar method to take-or-pay used by public utilities/long-term contracts.
19
Q

What is profit sharing?

A

May be used to ensure congruence between business units and company interests.
1. The product is transferred to the marketing unit at standard variable cost (purchasing unit pays standard VC).
2. After product is sold, the business units share the contribution earned (selling price - variable manufacturing and marketing costs (VC of both units)).

20
Q

When may profit sharing be appropriate?

A

If demand for the product is not steady enough to warrant the permanent assignment of facilities. Endorses that the production and sales managers meet and decide on the production plan together.

21
Q

What are some practical problems with profit sharing?

A
  • Arguments about division of contribution → senior management intervene to settle disputes
  • Arbitrarily dividing profits between units does not give valid information on the profitability of each unit.
  • Since the contribution is not allocated until after the sale has been made, the manufacturing unit’s contribution depends on the marketing unit’s ability to sell and the actual selling price.
22
Q

What is two sets of prices/dual pricing?

A
  • Manufacturing unit’s revenue: at the outside sales price
  • Buying unit is charged the total standard cost.

The difference is charged to a HQ account and eliminated when financial statements are consolidated.

23
Q

When can two sets of prices/dual pricing be used?

A

When there are frequent conflicts between the buying and selling units, since both benefit under this method

24
Q

What are disadvantages of two sets of prices/dual pricing?

A
  • Sum of BU profits is greater than overall company profits. Be aware when approving budgets and evaluating performance.
  • Creates illusive feeling that BUs are making money while the overall company may be losing money.
  • Might motivate managers to concentrate more on internal transfers where they are assured of a good mark-up at the expense of outside sales.
  • Additional bookkeeping at HQ.
  • Less conflicts can be seen as a weakness: not alerting senior management of problems in the organizational structure of other management systems.
25
Q

What are some other issues related to transfer pricing?

A
  • Capacity
  • Pricing corporate services
  • Shared service centers
  • Decentralization
26
Q

What issues regard capacity in transfer pricing?

A

If the selling unit has excess (unused) capacity, it means it cannot sell all it can produce to outside customers. If the buying unit buys from outside in this situation, instead of using the idle capacity, company profits are not maximised.

In the short term, it may be worth it for the selling unit to sell internally as long as the price is above the VC, but in the long term, it is a loss as long as it is not greater than the full cost.

27
Q

What are the issues regarding pricing of corporate services?

A

Three possible scenarios:

  1. Business units have no control over services (how much they consume of it). No controllability
    - Allocating costs could enable calculation of accurate prices, and make managers aware of the services & encourage them to use them.
  2. Business units cannot control the efficiency with which the services are performed but the amount of the services received.
    - Three ways: standard VC, full cost, market price
  3. Business units can choose whether to use central services (control efficiency and amount).
    - External may damage economies of scale and risk sharing sensitive information
28
Q

When should which price be used for pricing corporate services?

A
  • Regular service, no competition: Full standard cost
  • Regular service, external competition: Market price
  • Strategic service, no competition: Full standard cost
  • Strategic service, external competition: Maybe double pricing
29
Q

What are shared service centers and the advantages/disadvantages?

A
  • Non-core business functions concentrated into a new business unit
  • Financed by the fees charges to the business units
  • Service level agreement

Advantages:
- Improved way of structuring and managing support services. Intention to capture the best aspects of both centralization (economies of scale) and decentralization (customer focus and quality).
- Improve clarity about strategic alignment due to a simpler organizational communication structure (BUs concentrate on their tasks).
- Enables employees to build up specialized knowledge in fields of management support.

Disadvantages:
- Many projects fail or end up costing more than originally planned.
- Standardization often key features → risk that varying customer demand suffers.
- Often implemented instead of investigating what can be gained from redesigning the existing service flow.

30
Q

What issues are related to decentralisation and transfer pricing?

A

Transfer pricing policy is part of a corporate control structure.

  • Transfer pricing decisions could have long term strategic consequences in addition to short term economic consequences
  • Tradeoffs between unit autonomy and corporate strategic considerations
31
Q

When should we use what model of transfer pricing (Eccles)?

A
  • High vertical integration, Low diversification: Cooperative (full cost)
  • High vertical integration, High diversification: Collaborative (market less discount)
  • Low vertical integration, Low diversification: Collective (no transfer pricing)
  • Low vertical integration, High diversification: Competitive (market based)
32
Q

What are some benefits of using a market based approach?

A
  • Full cost with markup could give incentives to increase costs.
  • Market price measures efficiency and effectiveness of the unit (had it been standalone - benchmark)
  • It is the main rule: use the market price if we have it, to give a fair picture. Equal treatment of internal and external customers and suppliers.
  • Show each individual unit’s contribution to the company.
33
Q

What are some benefits of a cost based approach?

A
  • We always know costs in the firm, market prices are not always known
  • Internal seller contributes with a steady and stable demand → you will do a profit
  • Standard cost model give incentive to lower costs → improved profit for company as a whole
  • Vertical integration-emphasized company organization (“required to sell internally”), should be able to compete in relation to the end customer in this strategy.