Lecture 3 - Session 2

Question 1

Three forms of analysis

Answer 1

Urban Analysis
Market Analysis
Marketability Analysis

Question 2

Urban Analysis

Answer 2

Concerned with the selection of areas for investment at the regional and urban level.

Question 3

Market Analysis

Answer 3

Operates at a lower level and deals with the local market (in feasibility terms)

Question 4

Marketability Analysis

Answer 4

Enquires into the marketability at the micro level for a particular project.

Question 5

Useful models in urban analysis

Answer 5

Economic base model

Location quotients technique

Question 6

Facets involved in marketability analysis

Answer 6

establishing the boundaries of the immediate market area
(neighbourhood)
• immediate market area analysis
• site and property analysis
• survey of competition
• absorption analysis
• revenue and cost forecasts
• marketing strategy and management plan
• summary and conclusions

Question 7

Immediate market

Answer 7

The area in which the subject property competes for tenants which depends on the type of space represented

Question 8

Capture rate

Answer 8

Statement of the expected market share for a particular property

Question 9

Marketing stategy and management plan

Answer 9

Concern how the property will be offered and once sold or let how it will be managed