Lecture 2: Values

Question 1

Values

Answer 1

General disposition, not attitude towards specific objects

Question 2

value measure:
indirect

Answer 2

i.e. decision scenario where different options represent different values

Question 2

values measure:
self-report

Answer 2

i.e. how important is .. as a life-guiding principle?

Question 3

Motivation

Answer 3

• specific end state/goal to be approached/avoided
• motive: power, intimacy.., can be source of goal

Question 3

goals measure:
indirect

Answer 3

approach/avoidance: push/pull joystick
reponse time task: goal-related stimuli
persistence: time spent on difficult task
picking up task after interruption

Question 4

goals measure:
self-report

Answer 4

ask whether people have a certain goal

Question 5

motive measure:
explicit

Answer 5

questionnaire, often specific for one motive: achievement, power…

Question 6

Implicit Motives

Answer 6

nonconscious motivational needs that orient, select and energize behaviour:
projective measures (i.e. pic. story exercise)

Question 7

Mixed-Methods studies

Answer 7

• Validity important!

Question 8

stimulus sampling

Answer 8

use multiple stimuli within a category to avoid specific (confounding) characteristics: male vs female, but female is just more friendly than male…