Lecture 2- Attitudes

Question 1

What is the mere exposure effect?

Answer 1

The idea that familiarity increases liking

Question 2

What is classical conditioning?

Answer 2

Neutral stimulus paired with a positive or negative stimulus takes on the valence

Question 3

Outline instrumental conditioning

Answer 3

Idea that attitudes are shaped by reinforcement system of reward and punishment

Question 4

What is information-integration theory?

Answer 4

Describes how people average available information around an object or idea in order to make an overall judgement

Question 5

What is the mood-as-information hypothesis?

Answer 5

Idea that mood can provide a basis for evaluation of an object

Question 6

What is heuristic processing?

Answer 6

The use of cues to arrive more easily to a judgement and form mental shortcuts

Question 7

Outline elaboration likelihood model

Answer 7

How motivated and able you are will determine information processing route

Central route: when message is followed closely, considerable cognitive effort expended

Peripheral route: superficial processing of peripheral cues, attraction rather than information

Question 8

What is systematic processing?

Answer 8

Careful and deliberate scanning and processing of available information