Lecture 2

Question 1

What year is Shannon and Weaver’s Mathematical Theory of Communication?

Answer 1

1949

Question 2

Is Shannon and Weaver’s Mathematical Theory of Communication is widely accepted as one of the main seeds out of which Communication Studies has grown?

Answer 2

Yes

Question 3

What type of example is Shannon and Weaver’s Mathematical Theory of Communication?

Answer 3

It is a clear example of the process school, seeing communication as the transmission of messages.

Question 4

Is Shannon and weaver model linear and process-centered nature?

Answer 4

Yes

Question 5

When and where was shannon and weavers work developed?

Answer 5

during the Second World War in the Bell Telephone Laboratories in the US.

Question 6

What was Shannon and weavers main concern?

Answer 6

their main concern was to work out a way in which the channels of communication could be used most efficiently.

Question 7

For Shannon and weavers, what were the main channels?

Answer 7

For them, the main channels were the telephone cable and the radio wave.

Question 8

What types of theory did Shannon and weavers produce?

Answer 8

They produced a theory that enabled them to approach the problem of how to send a maximum amount of information along a given channel, and how to measure the capacity of any one channel to carry information.

Question 9

What are the elements in Shannon and weavers model?

Answer 9

Information source
Transmitter(encoder)
Message
Channel
Receiver(decoder)
Destination
Noise

Question 10

What were Shannon and weavers?

Answer 10

Engineers working at bell telephone company

Question 11

What was shannon and weavers model was meant to explain?

Answer 11

Their model was meant to explain how telephone communication works, but is now also used in semiotics and linguistics.

Question 12

What is Shannon and weavers model focused on?

Answer 12

This model is focused on information theory, and in particular the transmission and reception of messages.

Question 13

What elements did Shannon and weavers model introduce?
a) sender
b) receiver
C) context
D) transmitter
E) noise
F) destination

Answer 13

model introduces three elements a transmitter, a receiver, and sources of noise.

Question 14

What was Shannon and weavers model geared toward at first glance?

Answer 14

this model seems to be geared strictly for telecommunications such as radio and television.

Question 15

What is the source seen as?

Answer 15

The source is seen as the decision maker

Question 16

What is the selected message changed into?

Answer 16

This selected message is then changed by the transmitter into a signal which is sent through the channel to the receiver.

Question 17

What is feedback and did Shannon and weaver use it?

Answer 17

Feedback is the transmission of the receiver’s reaction back to the sender.

Feedback is a concept that Shannon and Weaver do not use.

Question 18

What does feedback enable the sender to do?

Answer 18

Feedback enables the speaker to adjust his or her performance to the needs and responses of an audience.

Question 19

Who is lasswell?

Answer 19

Political scientist Harold Laswell

Question 20

What year is lasswell communication model?

Answer 20

1948

Question 21

What did lasswell communication model pose?

Answer 21

posed the question, “Who says what in which channel with what effect?

Question 22

Where was lasswell communication model concerned with mostly?

Answer 22

Lasswell was especially concerned with mass communication and propaganda, so his model is orientated to the researches we need to develop in order to answer his questions.

Question 23

What are the components and analysis of lasswell model?

Answer 23

•Who - Control analysis
•Says what - Content analysis
•In which channel - Media analysis
•To whom - Audience analysis
•With what effect - Effect analysis

Question 24

What did lasswell stress on?

Answer 24

H. Lasswell stressed on identification of source, analysis of message content, proper channel, choice of audience etc.

Question 25

Lasswell’s model was developed to study the media propaganda of countries and businesses at that time.

Answer 25

True

Question 26

According to lasswell, what are the 3 functions for communication?

Answer 26

According to Harold Lasswell, there are three functions for communication:
•Surveillance of the environment
•Correlation of components of society
•Cultural transmission between generation

Question 27

What is the major criticism of lasswell model?

Answer 27

major criticism of Lasswell’s Model is that it is a linear model and does not include feedback and also ignores the possibility of noise.

Question 28

What is significant in Aristotle model of communication?

Answer 28

Ethos, Pathos and Logos is significant in this model.

Question 29

What is ethos, pathos and logos

Answer 29

•Ethos :The speaker’s degree of credibility or
authority.
•Pathos :The ability of the speaker to form an
emotional bond with the audience.
•Logos :The literal meaning of the word logos is logic.

Question 30

Who is Aristotle

Answer 30

He is ancient Greek philosopher.

Question 31

When was Aristotle model suggested?

Answer 31

He suggested model before 300 B.C who found the importance of audience role in communication.

Question 32

What is Aristotle model concern?

Answer 32

This model is more concentrated on public speaking rather than interpersonal communication.

Question 33

What are the 5 main elements in Aristotle model?

Answer 33

There are 5 main elements:
•1.Speaker
• 2. Speech
• 3. Occasion
• 4. Audience
•5. Effect.

Question 34

What is the most important element in Aristotle model?

Answer 34

The speaker

Question 35

Is Aristotle model speaker oriented?

Answer 35

Yes

Question 36

Is the role of the audience in Aristotle model active or passive?

Answer 36

Passive

Therefore, this makes the Aristotle Model of Communication a one-way model, from speaker to receiver.