Lecture 2 Flashcards
What year is Shannon and Weaver’s Mathematical Theory of Communication?
1949
Is Shannon and Weaver’s Mathematical Theory of Communication is widely accepted as one of the main seeds out of which Communication Studies has grown?
Yes
What type of example is Shannon and Weaver’s Mathematical Theory of Communication?
It is a clear example of the process school, seeing communication as the transmission of messages.
Is Shannon and weaver model linear and process-centered nature?
Yes
When and where was shannon and weavers work developed?
during the Second World War in the Bell Telephone Laboratories in the US.
What was Shannon and weavers main concern?
their main concern was to work out a way in which the channels of communication could be used most efficiently.
For Shannon and weavers, what were the main channels?
For them, the main channels were the telephone cable and the radio wave.
What types of theory did Shannon and weavers produce?
They produced a theory that enabled them to approach the problem of how to send a maximum amount of information along a given channel, and how to measure the capacity of any one channel to carry information.
What are the elements in Shannon and weavers model?
Information source
Transmitter(encoder)
Message
Channel
Receiver(decoder)
Destination
Noise
What were Shannon and weavers?
Engineers working at bell telephone company
What was shannon and weavers model was meant to explain?
Their model was meant to explain how telephone communication works, but is now also used in semiotics and linguistics.
What is Shannon and weavers model focused on?
This model is focused on information theory, and in particular the transmission and reception of messages.
What elements did Shannon and weavers model introduce?
a) sender
b) receiver
C) context
D) transmitter
E) noise
F) destination
model introduces three elements a transmitter, a receiver, and sources of noise.
What was Shannon and weavers model geared toward at first glance?
this model seems to be geared strictly for telecommunications such as radio and television.
What is the source seen as?
The source is seen as the decision maker
What is the selected message changed into?
This selected message is then changed by the transmitter into a signal which is sent through the channel to the receiver.
What is feedback and did Shannon and weaver use it?
Feedback is the transmission of the receiver’s reaction back to the sender.
Feedback is a concept that Shannon and Weaver do not use.
What does feedback enable the sender to do?
Feedback enables the speaker to adjust his or her performance to the needs and responses of an audience.
Who is lasswell?
Political scientist Harold Laswell
What year is lasswell communication model?
1948
What did lasswell communication model pose?
posed the question, “Who says what in which channel with what effect?
Where was lasswell communication model concerned with mostly?
Lasswell was especially concerned with mass communication and propaganda, so his model is orientated to the researches we need to develop in order to answer his questions.
What are the components and analysis of lasswell model?
•Who - Control analysis
•Says what - Content analysis
•In which channel - Media analysis
•To whom - Audience analysis
•With what effect - Effect analysis
What did lasswell stress on?
H. Lasswell stressed on identification of source, analysis of message content, proper channel, choice of audience etc.
Lasswell’s model was developed to study the media propaganda of countries and businesses at that time.
True
According to lasswell, what are the 3 functions for communication?
According to Harold Lasswell, there are three functions for communication:
•Surveillance of the environment
•Correlation of components of society
•Cultural transmission between generation
What is the major criticism of lasswell model?
major criticism of Lasswell’s Model is that it is a linear model and does not include feedback and also ignores the possibility of noise.
What is significant in Aristotle model of communication?
Ethos, Pathos and Logos is significant in this model.
What is ethos, pathos and logos
•Ethos :The speaker’s degree of credibility or
authority.
•Pathos :The ability of the speaker to form an
emotional bond with the audience.
•Logos :The literal meaning of the word logos is logic.
Who is Aristotle
He is ancient Greek philosopher.
When was Aristotle model suggested?
He suggested model before 300 B.C who found the importance of audience role in communication.
What is Aristotle model concern?
This model is more concentrated on public speaking rather than interpersonal communication.
What are the 5 main elements in Aristotle model?
There are 5 main elements:
•1.Speaker
• 2. Speech
• 3. Occasion
• 4. Audience
•5. Effect.
What is the most important element in Aristotle model?
The speaker
Is Aristotle model speaker oriented?
Yes
Is the role of the audience in Aristotle model active or passive?
Passive
Therefore, this makes the Aristotle Model of Communication a one-way model, from speaker to receiver.
