Lecture 12: Climate crisis & Solutions

Question 1

SHIFT framework

Explain the letters

Answer 1

Social influence
Habit (formation)
Individual self
Feelings & cognitions
Tangibility

Question 2

ShIFT framework

what is it?

Answer 2

shifting consumerbehavior to address climate change.

When used by marcoms, more likely to behave climate-friendly

Question 3

SHIFT framework

explain “social influence”

Answer 3

= presence, behavior, expectations of other influence behavior

social norms
- discriptive
- injunctive
social identities & desirability

Question 4

SHIFT framework

explain “habit (formation)”

Answer 4

= automatic behavior that are easy to perform

break unsustainable habits and create sustainable habits

Question 5

SHIFT framework

explain “social influence”

Answer 5

= factors linked to self influence behavior

e.g. positive self-view, self-efficacy, outcome-efficacy

Question 6

SHIFT framework

explain “Feelings & cognitions”

Answer 6

= elevation, hope, shame, guilt, fear, etc.

behavioral beliefs (pros/cons), carbon labelling, eco labelling

Question 7

SHIFT framework

explain “tangibility”

Answer 7

= make outcomes of actions more concret and tangble (tastbaar)

e.g. communicate immediate impact or outline, clear steps to be tken –> vivid imagery, analogies, narratives

Question 8

descriptive norms > injunctive norms?

of

injuctive norms > descriptive norms?

Answer 8

Descriptive norms > injunctive norms!

Question 9

Which 3 factors are the best of the SHIFT framework?

Answer 9

Descriptiev
negative affect
outcome efficacy