Lecture 11

Question 1

(blank)
•A crisis in health
•A crisis in health care
•A crisis in health systems
•A crisis in health communications

Question 2

Role of (blank) health communications?
•Clarify nature of the emergency
•Create calmness and assuage panic
•Alert to the status of the public health response
•Inform about what people need to do
•Suggest timelines if any are available
•Educate about the underlying science

Answer 2

public

Question 3

(blank) During COVID
•We did not anticipate:
•Misinformation
•Disinformation
•Anti-authoritarian (politicized) impulse

Answer 3

challenges

Question 4

(blank)information Campaigns
•Weaponized social media
•Science by YouTube video

Answer 4

dis

Question 5

What is the (blank) of the response?
•To be combative?
•To win an argument?
•To dig in your heels?
•To change minds?

Answer 5

purpose

Question 6

So what is the role of the (blank) communicator?
•Combat misinformation?
•Interpret science?
•Message massaging?
•“Dumbing down”?
•Self promotion
•Promoting the profession?
•Pushing an agenda?

Question 7

(blank)
•Op-ed
•Still an art, and a proper way for legitimate respectable scicomm
•Podcast
•Growing, but not as shareable
•Tweet threads
•Good for rolling out technical explanations
•Facebook
•Good for controllable virality

Answer 7

tools

Question 8

What I have learned
•(blank) posts can be crazy powerful
•Social media is the battlefield
•Op-eds have diminished power, but useful in
establishing legitimacy and starting a conversation
•Expect abuse

Answer 8

blog

Question 9

•Social media has been weaponized by disinformation (blank’s)
•They capitalize on low science literacy
•They exacerbate existing political divisions and
distrust
•Real science is at a disadvantage because of its dry
nature

Answer 9

merchants

Question 10

(blank’s)
-Do not fight anger with anger; smother it with compassion and reason
•Data do not compel people; stories do
•Cannot always be responding to misinformation; damage is already
done
•Must be proactive by flooding social media with accurate –and honest
and transparent– information

Answer 10

solutions

Question 11

• What we have is a crisis of (blank)
• How do you build back?
• Refuse to fight
• Always be the adult in the room (compassionate)
• Listen
• Be transparent

Answer 11

trust