Lecture 10 Flashcards
What are the factors that are drawing more companies into the international market arena?
Foreign markets present higher profit opportunities than the domestic market
Companies need larger customer base to achieve economies of scale
Company wants to reduce its dependence on any one market
Global firms offering better products or lower prices can attack the company’s domestic market. The company might want to counterattack these competitors in their home markets.
What are the major external criterias for deciding the mode of entry?
Market size and growth
Risk
Government regulations
Competitive environment
Local infrastructure
What are the key internal criteria of deciding the mode of entry?
Company objectives
Need for control/full control
Internal resources, assets and capabilities
What are the different modes of entry?
Exporting
Licensing
Franchising
Contract manufacturing
Investment
Investment via ownership or equity stake
What is indirect exporting?
It is when firms sell their products in the foreign market via an intermediary located in the firm’s home country
What is direct exporting?
It is when firm’s handle their own exports which is increases investment, risk, and potential return.
What is licensing?
It is when companies can operate in foreign markets by way of having the licensor offer to use a manufacturing process, trademark, some proprietary assets to a foreign company (the licensee) in exchange for royalty fees of sales revenues
What is franchising?
It is an arrangement whereby the franchisor gives the franchisee the right to use the franchisor’s business concept and product trade name in exchange for royalty payments
What is contract manufacturing?
It is when a global company provides technical specifications to a subcontractor or local manufacturer
What is foreign direct investment?
They are figures that reflect investment flows out of the home country as companies invest in or acquire plants, equipment, or other assets
What is a joint venture?
It is a more extensive form of participation, specifically when done with a local partner
With a joint venture, the foreign company agrees to share equity and other resources with other partners to establish anew entity in the target country.
What is investment via ownership or equity stake?
It is the most extensive form of participation in global markets
What do acquisitions provide?
They provide a rapid means to get access to the local market and are a variable option to obtain well-established brand names
What are strategic alliances?
They links between companies from different countries to jointly pursue a common goal
What do weak alliances create?
They create a recipe for disaster