Lecture 1: introduction

Question 1

What is the definition of PR? (3 kinds of definitions)

Answer 1

= Managing of communication of an organization, e.g. negotiation of points of views and bridging interest (Grunig)

= The development of relationships to help communicate about an organization, an issue, a person or a product (Gordon)

= management of mutual understanding between an organization and its publics (Cutlip)

Question 2

What is the difference between PR and advertising?

Answer 2

The dialog. With PR, you present your idea and listen to what the organization thinks about it. It’s a cycle that never stops.

Question 3

What are example of PR?

Answer 3

• Things we read about in the newspapers are the result of PR
• Also fun stuff, like documentaries