Lecture 1 - Future of retailing

Question 1

Retail DNA

Answer 1

• Drivers
• Needs
• Access

Question 2

Drivers

Answer 2

• Economy

- Technology

Question 3

Needs

Answer 3

• consumer needs never changed

- managing expectations

Question 4

Access

Answer 4

• Products, services & information

Question 5

12 dominant retail shifts

Answer 5

1) From consumerism to consciousism
2) From disposable to recycle
3) From products to contracts
4) From transaction to attraction
5) From timeslot to timefit
6) From consumer to prosumer
7) From mass to micro moments
8) From check-out to check-in
9) From social networks to commerce
10) From purchase to algorithm
11) From keyboard to sensory inteface
12) From stores to ecosystems