Lecture 1

Question 1

Marketing

Answer 1

Human activity
directed at satisfying needs and wants
through exchange processes.The idea of the marketing concept is to
adapt the company’s offering to the
needs and wants of the customer.

Question 2

For exchange

Answer 2

1.two parties, and each party must …
2. have something of value to the other party,
3. be capable of communication and delivery,
4. be free to accept/reject the offer, and there must be
5. an agreement to terms.