Exams Flashcards
Search Engine Organisation
Search engine optimization (SEO) is often best understood through the term “organic search,” which refers to the natural or unpaid listings that appear on search engine results pages (SERPs) when a user enters a query. Unlike paid advertisements, which appear at the top or bottom of the page and are labeled as such, organic search results are determined by algorithms that assess a website’s relevance, authority, and credibility in relation to the search query.
SEO involves optimizing various elements of a website, such as its content, structure, and meta tags, to improve its visibility and ranking in organic search results. By aligning a website with the criteria that search engines use to evaluate and rank websites, SEO aims to increase the likelihood that it will appear higher in search results for relevant queries, thereby driving more organic traffic to the site.
Understanding SEO through the term “organic search” highlights its focus on achieving visibility and traffic through non-paid means, as opposed to paid advertising methods like pay-per-click (PPC) advertising. It emphasizes the importance of creating high-quality, relevant content that meets the needs of users and satisfies the criteria of search engine algorithms.
