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Sector orientation > Lecture 1 > Flashcards

Lecture 1 Flashcards

1
Q

What is the primary sector of the equine industry

A

The companies where the horses are e.g. livery yard, breeding yard, etc.

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2
Q

What is the secondary sector of the equine industry

A

The companies that produce a product e.g. food producers, tack companies, etc.

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3
Q

What is the tertiary sector of the equine industry

A

The companies that provide services e.g. the veterinarian, FEI, auctions, etc.

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4
Q

What is the total number of horses in NL

A

450.000

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5
Q

How many people are interested in the sport in NL?

A

1,2 million

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6
Q

How many people are active in the sport in NL?

A

466.000

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7
Q

How many events are there yearly in NL?

A

7300

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8
Q

How many employments does the dutch equine industry generate?

A

15.000

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9
Q

How many equine enterprises are there in NL

A

6,600

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10
Q

What is the total turnover of the industry in NL?

A

1,5 - 2,0 billion

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11
Q

What is the profile of a dutch horse people?

A

Female, young, not typically elite, not very organised (60% member of KNHS or FNRS)

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12
Q

How are the riders sorted? (recreational, sport)

A

Recreational: 74%
Sport: 6%
Mix: 20%

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13
Q

What is the most preferred discipline of organized riders?

A

Dressage, hacking out

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14
Q

What is the most preferred discipline of unorganized riders?

A

Hacking out, dressage, new trends

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15
Q

What is the most popular horse?

A

KWPN, than NRPS and than the shetland

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16
Q

What motivates organised riders to become a rider?

A

The connection with the horse –> Being active –> Family members also ride

17
Q

What motivates unorganised riders to become a rider?

A

The connection with the horse –> Mental relaxation –> Hacking out

18
Q

What is the largest group of riders best described by?

A

Leisure/ emotional

19
Q

What is the smallest group of riders best described by?

A

Performance / rational

20
Q

How many foals does NL breed per year?

A

15,000-20,000 foals

21
Q

Where does NL export most of the foals to?

A

The USA

22
Q

How many horses get exported per year from NL and with what value?

A

50,000 horses with the value of 303 million US dollars

23
Q

Which horse breeds are mainly exported?

A

KWPN and Friesian

24
Q

What does competitiveness mean?

A

ability to offer products and services that

  • meet the quality standards of the (international) market
  • at prices that are competitive
  • and that provide a good income for the producers
25
Q

How many horses create one employment place in Germany?

A

3-4 horses

26
Q

How many horses create direct jobs in Nl

A

6-7 horses

27
Q

What are factor conditions?

A

Advantageous factors available within a country that companies
can use for their benefit
Basic: land, labour, capital, materials, …
Advanced: know how, managerial skills, infrastructure,

28
Q

What are demand conditions?

A

The nature of home demand for an industry’s products and
services.
The more sophisticated and demanding domestic customers are,
the more competitive the domestic firms are likely to be.

29
Q

What are the related and supporting industries?

A

The presence or absence in the nation of internationally

competitive supplier and related industries.

30
Q

What are the firm strategy, rivalry and structure

A

The national conditions that determine how companies are
created, organised and managed. Furthermore, domestic rivalry
creates pressure to launch new products, to improve quality, to
reduce costs and to invest in new, more advanced technologies

31
Q

What are chance events?

A

Disruptive developments outside the control of firms and
governments that allow in new players.
New players can exploit opportunities arising from a reshaped
industry structure.

32
Q

What is the role of the government in the porter diamond model?

A

choice of policies / government can influence each of the four
determinants.

Sector orientation (6 decks)

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