Lecture 1 Flashcards
Industry Transformation Programme
Key strategies to transform retail industry
- New retail service to store formats
- Drive growth through innovation
(e commerce, omni channel retailing, new digital concepts) - Improve productivity with technology
- Build future ready and productive retail workforce
- Help Singapore retail companies internationalize
Retail Industry Digital Plan
- Offers a range of pre-approved digital solutions to automate operations, enhance customer experience and facilitate in-store and online shopping.
- Assists in digitalizing business.
- Identify digitalization gaps, plug skill gaps, improve productivity through the adoption of technologies
- Enables exploitation of platforms like omnichannel and digital marketing to extend reach and grow brand.
Who is Retail Industry Digital Plan for?
Local SMEs in the following sub-sectors within the retail industry:
- Supermarket and convenience goods
- Fashion and sporting goods
- Consumer electronics
- Department Stores
- Jewellery and timepieces
- Furniture and household products
E-commerce Booster Package
Is an initiative by government to help SME retailers.
1. Content development
2. Product listing
3. Channel management
4. Fulfillment
5. Advertising and promotion
6. Training workshops to enhance e-commerce capabilities.
Eligible local retailers will receive a one-time support to defray 90% of eligible costs (up to $9,000) for up to 6 months.
E-commerce Booster Package Marketing
Funding support of up to 90% of marketing advisory services for 3 months.
- Using basic marketing tools to develop and drive campaign
- Plan and manage digital content
- Perform basic data analytics to assess the performance of campaign
- Learn how to optimize campaign effectiveness
E-commerce Booster Package Manpower
Retailers who apply for additional manpower support must attend a one-time webinar to qualify.
Webinar help to provide understanding of manpower training initiatives available to support retailers in their manpower upgrade plans.
