Lec2 communication essentials and mass communication

Question 1

why we need to be a clear communicator？：Articulate information clearly, in a way that is easy for the client to understand

Answer 1

Nutrition is a sensitive subject
Miscommunication can ruin your counseling relationship
Client will not always tell you that they don’t feel understood

Question 2

what are 2 basic types of communication?

Answer 2

interpersonal communication and mediated communication

Question 3

what are the 4 communication process fetures?

Answer 3

● Sender
● Receiver
● Channels
● Message

Question 4

how would the channels affect the message?

Answer 4

○ Written vs. oral
○ Interactive or not
○ Group vs. individual
○ Formal vs. informal

Question 5

message sender

Answer 5

Recall the seven habits of highly effective counsellors
● Effective nutrition educators are also:
○ Credible
○ Passionate
○ Relatable

Question 6

what should we consider form the message receiver’s perspective?

Answer 6

Effective nutrition messaging considers the audience’s:
○ Motivation and readiness to change
○ Education
○ Learning style
○ Life experience (including culture)

Question 7

what is ELM?

Answer 7

ELABORATION LIKELIHOOD MODEL, Theory that receivers differ in their ability and motivation to process educational messages

Question 8

how could we increase the ability of receive of the message by ELM

Answer 8

○ Straightforward
○ Repeated/ reinforced
○ Presented without distractions

Question 9

how could we increase the motivation of receiving the message by ELM

Answer 9

○ Unexpected, novel, and/or memorable (e.g. humour)
○ Culturally appropriate
○ Personally relevant (e.g. “what’s in it for me?”)
○ Emotion-based

Question 10

what are the 3 ways messages can be trans formed?

Answer 10

Message can be transformed in three ways:
○ Encoding (thoughts → words)
○ Decoding (words → thoughts)
○ Behaviours (nonverbal cues)

Question 11

transactional model of communication

Answer 11

the meaning is co-created by sender and receiver