Lec. 3: Understanding the 21st Century Traveller

Question 1

(1) Simplicity Searchers
(2) Reward Hunters
(3) Social Capital Seekers
(4) Cultural Purists
(5) Ethical Travelers
(6) Obligation Meeters

Answer 1

Future Traveller Tribes of 2030

Question 2

• value ease and transparency in their holiday planning and holiday-making above all else
• almost falling under psychocentric
• likes to plan, but does not want to try something else or tries but with the help of travel agents
• wants a planned tour, not totally an adventure seeker

Answer 2

Simplicity Searchers

Question 3

• focus on self-indulgent travel that focuses on luxury with self-improvement and personal health
• “I deserve this.”

Answer 3

Reward Hunters

Question 4

• travel choices are shaped by their desire to take maximal social rewards
• rewards = selfie, post on Instagram
• satisfied that there are so much likes, heart reacts, etc.
• offer tours that is “instagrammable”

Answer 4

Social Capital Seekers

Question 5

• travel to immerse themselves in an unfamiliar culture and engage in a different way of life
• go to a place that you are not familiar with, and live there for a time
• mostly Europeans; “backpacking”
• immersing yourself in a culture you are not familiar with

*cultural enthusiast = enjoys arts and culture but not fully immersing yourself in that culture

Answer 5

Cultural Purists

Question 6

• conscientious in planning and undertaking their travels
• researches what is right and wrong in the place of visit
• the tour has something to do with your advocacy and contributes to the general community
• i.e. travel for community outreach, volunteer work, etc.

Answer 6

Ethical Travelers

Question 7

• travel plans are dictated by and revolve around their need to meet someone or be somewhere
• i.e. business, religion, sports

Answer 7

Obligation Meeters

Question 8

(1) Allocentric

(2) Psychocentric

(3) Midcentric

Answer 8

Types of Travelers

Question 9

• extroverts
• loves adventures
• main goal is to have fun

Answer 9

Allocentric Tourists

Question 10

• introvert
• travel within their bubble, to locations and places they know

Answer 10

Psychocentric Tourists

Question 11

• mix of both allocentric and psychocentric

Answer 11

Midcentric Tourists