Lec 2 marketing planning

Question 1

first step in market planning

Answer 1

create a mission statement

Question 2

what is involved in a situation analysis?

Answer 2

PESTEL, Competitive environment, SWOT, and 5cs

Question 3

What are the 5 cs

Answer 3

Company, customers, competitors, collaborators, climate/context

Question 4

5 forces of competitive environment

Answer 4

competitor rivalry, potential entrants, buyers, suppliers, and substitutes