Learning Flashcards
What is learning?
the acquisition of new knowledge, skills, or responses that results in a relatively permanent change in the learner.
Classical Conditioning: general
Pavlov’s Dog experiment, supported by John Watson. US, UR, NS, CS, CR. involves Implicit Learning
What is a US
US= Unconditioned Stimulus- ex: meat powder for pavlovs dog
What is a UR
UR= Unconditioned Response- ex: dog salivating naturally at meat powder
What is a NS
NS= Neutral Stimulus- ex: bell rung in experiment. no natural salivation response but could be learned.
What is a CS
CS= Conitioned Stimulus- ex: bell rung causing salivation. SAME STIMULUS AS NS BUT AFTER LEARNING NOW A CS
What is a CR
CR= Conditioned Response- ex: dog salivates when bell rung. Unnatural, learned response to a NS (now a CS).
How is classical conditioning used in Advertising?
- large part of car marketing, humorous, or attractive people/situations
- want you to feel joy during commercial, but may associate the happy to item not song for example
- tobacco industry uses it opposite way, shows gross pictures and almost threatens death causing a decrease in sales
Classical Conditioning: Acquisition
- Phase of classical conditioning when the CS and US are presented together (meat powder and bell)
- gradual increase in learning then more rapid n trials and slowly tapers off
Classical Conditioning: Second Order Conditioning (higher order)
- Conditioning where a CS is paired with a stimulus that became associated with the US in an earlier procedure
- food and bell, response with bell alone, bell and black square, eventually salivates at just black square, SECOND NS now CS
Classical Conditioning: Extinction
- gradual elimination of a learned response that occurs when the CS is repeatedly shown
- all bell no meat, eventually salivation lowers shown in chart. Gradual jagged drop off
Classical Conditioning: Spontaneous Recovery
- 24 hr rest with no bell, then return and ring bell, will get response again
- eliciting the extinct behavior after a rest show results again
- can be repeated with rests, but response less and less each time
Classical Conditioning: Generalization
- the CR is observed even though the CS is slightly different than the CS used during acquisition
- dog chasing raccoons, wont come back with words, comes with food bin shaking. Also comes if shake a cereal box. similar stimulus, similar result.
Classical Conditioning: Discrimination
- the capacity to distinguish between food box and cereal
Watson and Little Albert (Classical Conditioning)
- unethical, results arent as valid as originally stated
- baby sits, rat placed in front of him. no response. repeat but when rat present, loud symbol crashing behind baby. cries. rat placed again after a few repetitions and now baby cries with rat placement only
Operant Conditioning
types of learning in which consequences of an organisms behavior shows whether it will be repeated
Thorndike- Operant conditioning
- law of effect
- instrumental behaviors
- requires an organism to do something
- behaviors followed by a “satisfying state of affairs” tend to be repeated. those that produce an “unpleasant state of affairs” are less likely to be repeated
- cat stuck in box with fish outside, how does it step on lever to get out? Accidentally steps on it. Then learns after receiving food that’s how it works and more quickly each time gets out