Layout Design Flashcards
Aesthetic usability
Pleasing design is easier to use
Closure
Individual elements as a group
Pattern
One image
Gestalt psychology
Cognitive dissonance Expectation effect Aesthetic usability Closure Common fate
Linear perspective
Appear different sizes when are the same
Perceived perspective
Grids
Clear something wrong
Consistency
Menu options
Help and aid
Recreate with more accuracy
Cognitive dissonance
Strive for consistency
State of mental discomfort
Common fate
Move same direction - related
Expectation effect
Expectations affect perception
CAD stand for
Computer aided design
Document grid
Graph paper
Digital design
Tool for accelerated learning
Alternative view
Design process - steps
Identification Conceptualisation Exploration/refinement Definition/modelling Communication Production
Design process phases
Assimilation
General study
Development
Communication
What is CAD for
Precision drawing
Technical illustration
Resolved problems
2D 3D
Composition layout
Combining parts
Uncluttered
Visual clues
Block repeat
Order our experience
Regular
Predict
Comforting
Hierarchy
Easy retention of core messages
Balance and order
Modular grids
Different shaped boxes
Pacing
Consumed slowly
Predictable
Regular
Keep interest
Damask repeat
Law of symmetry
Perceptually pleasing
Eyes will connect symmetrical elements
Mirroring
Hierarchy uses
Scale Space Position Typography Colour
Baseline grids
Aligning columns of text
Ruled paper
Grouping information
consistently - like items same
Different level of importance
Structuring
Help reader
Level of engagement
Colour
Call out Emphasise Focal point Lower impact Changes look and feel
Scale
Bigger more important
Rhythm impact
Not applied to all elements
Hierarchical grid
Type of grid
Level of engagement
Negative space
Accessibility
Paths
Navigation
Centred content
Static
Pacing
Consumed at once
Succinct
Energy
Direct mail
Orientation and position
Altering /turning
Contrast
Stands out
