Laws 13-24 Flashcards
Law #13: The WIIFM Law
When asking for help, appeal to people’s self-interest; never to their mercy or gratitude
Law #14: The Benedict Arnold Law
Pose as a friend; work as a spy
Law #15: The Michael Jordan Law
Crush your enemy totally
Law # 16: The Supply and Demand Law
Use absence to increase honor and respect
Law #17: The Kanye West Law
Keep others in suspended terror; cultivate an air of unpredictability
Law #18: The Elsa Law
Do not build fortresses to protect yourself. Isolation is dangerous
Law #19: The Kelly Hall Law
Know who you’re dealing with. Do not offend the wrong person
Law #20: The Neutrality Law
Do not commit to anyone
Law #21: The David Sandler/Travis Koepke Law
Play a sucker to catch a sucker. Seem dumber than your mark.
Law #22: The White Flag Law
Use the surrender tactic: turn weakness into power
Law #23: The Magnifying Glass Law
Concentrate your forces
Law #24: The Stephanie Meinerz Law
Play the perfect courtier