Late Night Womans Hour Flashcards
product context
-LNWH spin off long running BBC radio 4 daily magazine programme woman’s hour 40s 10am male presenter
-LNWH broadcast once a month late at night , presented by Lauren Laverne features a number female panellists
-each episode focus relevant theme to female aud - home/ vaginas and pockets
- October 28 2016
Historical context
-Womans hour first broadcast 1940s
- just before 2nd wave
- original show reflects tokenism ( women radio show imply other radio content aimed at men
-LNWH frank/open discussions demonstrate societal shift and increased gender equality although some content reflect society not completely equal
-4th wave
Funding
- BBC PSB . 154.50 a year. inform educate and entertain
-inform/ educate political/intellectual topic/vocab. experts guests (Anthropologist/journalists) entertaining shocking nature - vagina self cleaning oven
-lisence fee funding, too niche for commercial radio who need larger aud advertising revenue : only female contributors, predominantly unadorned dialogue (without music/sound effects)
-topic explored using intellect/specialised vocabulary.
technological change /digital convergence
-analogue fm radio to digital audio broadcasting
-podcasting and listen on digitally convergent platforms (phones/ computers)
-scheduling 11pm limit audience star prior DAB . audiences can listen other devices and download to enjoy at their leisure .
-DAB affords broadcasters more freedom - watershed allows controversial content and still reach audiences.
- abc sounds , podcasts on demand on website and Spotify , ofcom regulation watershed
audiences
- Lauren laverne associated more with alternative music as career musician and link radio 6 and BBC music festival coverage than radio 4.
-Presenter radio 4 Kirsty Young Dessert island discs with her exp as new reader.appeal wider range aud
-Lavernes relative youth and reputation for being outspoken and irreverent deliberate attempt to court relative controversy. bad language and content some of show
-laverne published author
-designed to suit laverne persona rater the a broadcast she’s beenasked to present
-other radio presenters Chris Moyles and chris Evans - laverne considered same way
curran and Seaton
-psb bbc remit contradict profit and power free pressure profit niche
-educate entertain and inform
-LNWH available podcast socially diverse patterns ownership varied/adventorous productions
-podcasts low production cost, inexpensive hosting/digital distribution cost allow producers take risks adventurous content reach diverse international audiences
social and cultural
-changing role women in uk past 70 years
-originally broadcast 40s
-50s housewife- independence young women 60s and present day
empowerment of women, the use of internet tools, and intersectionality. The fourth wave seeks greater gender equality by focusing on gendered norms and the marginalization of women in society.
aud demographics
-radio 4 highly educated, elderly, upper class
-challenge gender bias, Lauren laverne and nature content
-traditional radio 4 male aud unlikely listen
-Lauren laverne edgy younger, women, contrevsial nature still upper class and highly educated
- younger ta shocking content , too much older ppl challenge stereotype housewife
-intellectual and political high cultural capital
- lavern northern accent rep regional areas
- intertextual ref GBBO/Nigella female 40-55yrs
aud response
-unsettling alienating male listeners
-appealing females
- twitter storm; designed invite aud to enter discussion on social media. controversial nature designed invite strong responses and polarise audience opinion
hall
oppositional reading - lack male rep
preferred reading-encourage consider how often female dominance is reversed often likely males dominate media texts
-2014 bcc famously introduced a ban on all male tv and radio panels to offset this dominance
aud psychographics
-11pm watershed busy working/kids in day not as old as retired
-humor informal jokes not domestic
-aspirational/career life out home
Gender Price Gap- Emma Barnett
-editor of the female lead non profit organisation celebrate female achievement and diversity, author children’s book. what is feminism why do we need it.
- creator writer and star BBC 3 show Anslow diaries.
-young money blog help her generation be smarter ab money, freelancer year award 2018. author book spare change.
-gender price gap in toiletries, pampering much more money
-pressure present best way
- male razors/ female razors and deodorants same ingredients
-removing more hair
- one panellist Pakistani
-luxury male groom market blur lines between prices
- discussion house commons if its illegal to have men and women products diff prices
-cant offer insurance different male and females cars
-look certain way to get taken seriously can’t go into setting without makeup and nice hair- pressure psychological and financial
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