I Daniel Blake 2016

Question 1

product context

Answer 1

-independent social realist film directed ken loach
-uk and French co production (WHY NOT PRODUCTIONS) (SIXTEEN FILMS)
- distributed E-one
- funded BFI and BBC films
-highest grossing film at box office ( 8 million)
-stimulate much debate contemporary social and political issues
-exhibited at film festivals, won palm d’or at Cannes, nominated BAFTAS
-written Paul livery
-budget 3.5m
-Dave Johns(Daniel) , Hayley Squires(Katie), Katie Rutter- (Anne) famous for soaps.
-written Paul Laverty

Question 2

social/political context

Answer 2

• adressed poverty, welfare system and work capability assessment.
  -unrep characters in Newcastle struggle poverty and gain benefits/ support
  -criticise specific government policies
  -austerity
  -ken loach work address similar issues, he is a social campaigner known for socialist political views- audience educated, media literate and socially aware.

Question 3

Not for profit. funding

Answer 3

-BFI through national lottery funding
-bbc
-public service broadcasting remits:BBC/BFI
-innatley British
-alternative
-culturally significant
-educate
-brit culture

bbc;
informative
educational
entertaining
diversity
new talent

Question 4

marketing

Answer 4

traditional:
-posters and trailers in cinema, older TA won’t look up trailer internet
-Daily mirror advert; left wing and older ta
-palm d’or culturally significant
-originally 94 cinemas then 273 thearetical release Britain and franc Spain Brazil Japan. later released digital download and dvd.

online
idb website includes links social media and trailer. offers hashtag I Daniel Blake links with twitter.

e-one guerrilla marketing:
project quote house parliament
shared social media political messages
regional marketing officers schools/polices/hospitals market
outside cinema screening protests/flyers

Question 5

effect of being independent social realist film

Answer 5

-low budget, not well known actors, real locations food banks/streets/job centre
-no special effects
-mainstream ken loach popular well known aud
- alternative as critique gov majority view but many left wing people support
- loach pre sold aud

Question 6

marketing link TA

Answer 6

-trailer references BBC,BFI and Palm D’or. assume education and level media literacy
-Trailer explores specific gov policy suggest aud awareness political/social issues UK
-only star in trailer ken loach niche social realism pre sold aud
- Loach long history pin genre (kes 1969) most films impacted technical developments / special effects tendency resist change.
- premier Newcastle ta northern generally left wing.jeremy Corbin went and article daily mirror. Margret thatcher

Question 7

Curran and Seaton

Answer 7

-adventerous production socially diverse patterns ownership or loach pre sold audience
-variety/ creativity political educational purpose , new talent no special effects real settings

Question 8

livingstone and lunt

Answer 8

-bbfc= 15
dvd and digital download younger age
15 category in its submitted form due to ‘a single use of very strong language (‘ct’) and just shy of thirty uses of strong language (‘fk’).’
said in anger, but is not particularly aggressive and is not aggravated by other factors. sex references, including to prostitution out of necessity, prescription drug use, criminality; and some unintentional racism, which may have been acceptable at the requested 12A with appropriate advice for consumers in the BBFCinsight for the film . They noted in reports that the film would likely have limited appeal to those under fifteen.despite the poverty/unemployment theme, the trailer is quite uplifting and issue-free . The trailer contains just a single use of the term ‘Jesus Christ’, language permitted under BBFC Classification Guidelines at U.infrequent use of very strong language (‘ct’), as well as more frequent use of strong language (‘fk’). Milder terms include ‘bastard’, ‘bullshit, ‘wanker’, and ‘twats’. Other issues include visual and verbal references to prostitution.’