Last Minute Review

Question 1

Marketing automation technology:

Select one:

1) Automatically designs and sends emails
2) Generates reports on manual transactions
3) Streamlines, automates, and measures marketing tasks and workflows
4) Automatically creates web pages based on copy and images in a database

Answer 1

3) Streamlines, automates, and measures marketing tasks and workflows

Question 2

Marketo’s nurture programs:

Select one:

1) Use social marketing to find new customers and engage existing customers
2) Ensure that all audience members see the same content every time communications are sent out.
3) Track activities across marketing channels to show prospects personalized ads
4) Adjust as people interact with them to guide leads through their buyer journey

Answer 2

4) Adjust as people interact with them to guide leads through their buyer journey

Question 3

Which of the following are ways you can use marketing automation software?

Select all that apply:

1) Nurture relationships with prospects
2) Prove ROI on marketing initiatives
3) Build alignment with Sales
4) Create print collateral

Answer 3

1) Nurture relationships with prospects
2) Prove ROI on marketing initiatives
3) Build alignment with Sales

Question 4

The process of collecting, qualifying, and interacting with people throughout the buying process is known as:

Select one:

1) Marketing automation
2) Lead nurturing
3) Cross-channel marketing
4) Social marketing

Answer 4

2) Lead nurturing

Question 5

Marketo’s engagement hub allows you to capture what you learn about your customers from:

Select all that apply.

1) Web page visits
2) File downloads
3) Email opens and clicks
4) Ad clicks

Answer 5

All apply

Question 6

Which of these are included in Marketo’s automation solution?

Select all that apply.

1) Engagement hub
2) Pricing engine
3) Analytics engine
4) Automation engine

Answer 6

1) Engagement hub
3) Analytics engine
4) Automation engine

Question 7

Which of the following is the best definition of assets in Marketo?

​Select one:​

1) Assets are things like email programs and smart campaigns.
2) Assets are items that have value that can be converted into cash.
3) Assets are emails, landing pages, forms and other types of content people interact within your marketing initiatives.
4) Assets are automated logic that tells a program what to do when someone interacts with content.

Answer 7

3) Assets are emails, landing pages, forms and other types of content people interact within your marketing initiatives.

Question 8

Which content type is which stage?

A) Early Stage
B) Mid-Stage
C) Late Stage
D) Customer Stage

1) eBooks
2) Cheat Sheets
3) Slide Decks (Gated)
4) Whitepapers
5) Videos
6) Case Studies (gated)

Answer 8

A) 4, Whitepapers & 5, Videos
B) 1, eBooks & 3, Slide decks (gated)
C) 6, Case Studies (gated)
D) 2, Cheat Sheets