Email Marketing Basics Flashcards
Before you send an email, it is important to segment your audience for which of the following reasons?
Select all that apply:
1) To ensure that everyone receives the same message
2) To identify who you don’t want to target
3) To remain CAN-SPAM compliant
4) To target the audience with a message that is as relevant as possible
2) To identify who you don’t want to target
4) To target the audience with a message that is as relevant as possible
What are the steps in building an email program?
Select four:
1) Identify your audience
2) Determine when you want to send the email
3) Define your message and create a compelling email
4) Approve the email send program
5) Create a content marketing asset to send in the email
1) Identify your audience
2) Determine when you want to send the email
3) Define your message and create a compelling email
4) Approve the email send program
Identify what should be included as a best practice when naming your email program.
Select all that apply:
1) Operating system
2) Channel or campaign type
3) Year and month
4) Offer or content name
2) Channel or campaign type
3) Year and month
4) Offer or content name
True or False: As a best practice, the copy in your email should be compelling, read quickly, and have a clear value proposition.
True
The call to action in an email can be created as which of the following?
Select all that apply:
1) Text link
2) Image
3) Button
All apply
Which program type should you use to send a scheduled monthly newsletter?
Select one:
1) Event
2) Operational
3) Email
4) Engagement
3, Email
Identify the Marketo feature to personalize your newsletter’s subject line.
Select one:
1) Tokens
2) Smart Lists
3) Text anchors
4) Segmentations
1) Tokens
How do you track the success of your newsletter program?
Select all that apply:
1) Review the Email Performance report
2) Create an A/B test
3) Use a Smart Campaign to update members’ program status
4) Review the Program Performance report
3) Use a Smart Campaign to update members’ program status
4) Review the Program Performance report
Which Marketo feature makes setting up monthly or quarterly newsletters quicker and more consistent?
Select one:
1) Folder sharing
2) System tokens
3) Cloning
4) Landing page templates
3, Cloning
What are the benefits of using gated content in your content marketing strategy?
Select all that apply:
1) Differentiate between buyers and browsers
2) Learn more about your prospects
3) Make content more available to all users
4) Generate sales leads
1) Differentiate between buyers and browsers
2) Learn more about your prospects
4) Generate sales leads
Which of the following is the best description of when to use a Default program in Marketo?
Select one:
1) Sending a single scheduled email
2) Building a relationship with a customer through nurture marketing
3) Running a live event
4) None of these
4, None of these
Which of the following questions can help you determine what content should be gated?
Select all that apply:
1) How will you use the information you collect?
2) Is the content valuable enough for a visitor to provide their information to access it?
3) What information will you require to ungate the content?
4) Is the content available elsewhere ungated?
All apply
Which of the following are ways that you could use triggers to react to user behavior?
Select all that apply:
1) Send an email to users who attended a webinar
2) Send a notification to sales when a customer requests information
3) Send email when user completes form
4) Send email to a subset of users based on job title
2) Send a notification to sales when a customer requests information
3) Send email when user completes form
Marketing automation platforms do NOT have which functionality?
Select the best answer:
1) Score leads
2) Host landing pages
3) Host your organization’s website
4) Segment your database
3, Host your organization’s website
Which is NOT a reason to gate content for middle-funnel stage buyers?
Select the best answer:
1) To collect data about your prospects
2) To generate better quality leads for the sales team
3) To learn which of your visitors are most likely to make a purchase
4) To give away more information
4, To give away more information
If your goal is to generate new prospects in your database, which strategy should you use?
Select the best answer:
1) Telemarketing
2) Email marketing
3) Direct mail
4) Pay-per-click advertising
4, Pay-per-click advertising
Which feature must a non-operational email have?
Select the best answer:
1) A subject line with 50 characters or less
2) A preview test sent for review prior to the deployment
3) An unsubscribe link
4) At least one image
3, An unsubscribe link
Which element is NOT typically found on a landing page?
Select the best answer:
1) Headline
2) Hero image
3) Subject line
4) Body text
3, Subject line
A marketer would like the recipient’s first name to appear on a landing page.
Which type of token should the marketer use?
Select the best answer:
1) My token
2) Landing page token
3) Lead (person) token
4) Company token
3, Lead (person) token
Which is the main advantage of using a select (picklist) field instead of a text field in your forms?
Select the best answer:
1) Select fields look better on mobile devices.
2) Visitors can enter their own text, making for a more accurate database.
3) It is easier to create select fields in the form editor.
4) The data will all be entered the same way, making for a cleaner database.
4, The data will all be entered the same way, making for a cleaner database.
Which types of fields can be added to a form?
Select the best answer:
1) Only the standard database fields
2) A maximum of 10 fields from the database which are determined by the administrator
3) Only the text fields in the database
4) All custom fields in the database
4, All custom fields in the database
Match the A/B testing winner criteria with their correct definitions.
A. This registers when images are downloaded in an email and a Marketo tracking pixel loads.
B. This measures the relevancy and context of an email by taking the number of unique clicks divided by the number of unique opens.
C. This shows the number of people who interacted with links in your email.
D. This shows the effectiveness of the content in your program based on a proprietary algorithm.
- Opens
- Clicks
- Engagement Score
- Click to Open %
A. 1, Opens
B. 4, Click to Open %
C. 2, Clicks
D. 3, Engagement Score
Match each report to the correct description.
A. View email metrics for your email send, including opens, clicks, and unsubscribes.
B. View basic program metrics, like members and success.
C. View statistics on the individual links in your emails.
D. Review interactions with your emails: delivered or bounced, opened, clicked, unsubscribed, etc.
E. Identify the number of people who completed forms in your landing pages, and how many of them were new people.
- Landing Page Performance Report
- Email Program Dashboard
- Email Performance Report
- Email Link Performance Report
- Program Performance Report
A. 2, Email Program Dashboard B. 5, Program Performance Report C. 4, Email link Performance Report D. 3, Email Performance Report E. 1, Landing Page Performance Report
