LAST EXAM

Question 1

who is the head of sales dept at a commercial tv station

Answer 1

VP

Question 2

avg rate of sale for a tv commercial

Answer 2

30 seconds

Question 3

purpose of the rate card

Answer 3

establishes how much you want to sell your products/time for

Question 4

preemptible

Answer 4

you can move the commercial around

Question 5

fixed

Answer 5

the time bought can NOT be touched or moved

Question 6

how do smaller stations earn money besides selling commercial time

Answer 6

their creative sept can go out and make commercials for clients

Question 7

what does and account executive do and what do they perform

Answer 7

they are the sales people and they negotiate with ad agencies over percentage and set up the times for commercials

Question 8

individual dept. that manipulates commercials that go on the air and the placing of them

Answer 8

sales department

Question 9

who’s responsible for television sales

Answer 9

account executives

Question 10

what is the beginning of the broadcast week

Answer 10

Sunday

Question 11

hiatus

Answer 11

pause or off the air

Question 12

CPM

Answer 12

cost per thousand

Question 13

make good

Answer 13

when something happens to a commercial on air so you owe them and you must air it somewhere else in an equivalent time period

Question 14

how are political ads charged

Answer 14

they have to be sold at the lowest possible rate

Question 15

purpose of the ISCI code

Answer 15

the uniq identifier for a commercial where the last two digits are the length of the commercial, for when they are being sold

Question 16

does a station have the ability to keep a license

Answer 16

yes and they can renew it but it can be challenge or taken away

Question 17

how long is a license good for

Answer 17

8 years

Question 18

what is a PIF

Answer 18

public inspection file, proof that they are meeting the needs of the community they serve (localism)

Question 19

equal time

Answer 19

if a candidate running for office appears on a program you must provide equal time to other candidates

Question 20

what does PTAR mean and how is it used

Answer 20

Prime Time Access Rule
you can NOT run any off net syndication programming during primetime but you CAN run first net syndication

Question 21

3 diff types of sponsorship

Answer 21

full, participating, sustaining

Question 22

broadcast day

Answer 22

any 24 hour period minus 1 second
23:59

Question 23

3 subset depts of a local sales dept

Answer 23

sales service, on air operation, comerical traffic

Question 24

which dept assigns material identification

Answer 24

traffic department

Question 25

which dept in sales produces the on air logs

Answer 25

on air operations

Question 26

what does the fcc do?

Answer 26

grants stations licenses

Question 27

job of the ftc

Answer 27

works on fraudulent advertising and contests, and covers all media on deceptiveness

Question 28

rules between tv and radio ownership

Question 29

CALM act?

Answer 29

commercials can not be louder than their programming

Question 30

job of the broadcast standards department

Answer 30

makes sure FCC rules/regulations are followed

Question 31

rules to own a tv station

Answer 31

must be a citizen to own a tv station.