CTVA 480 Exam 2

Question 1

PICON

Answer 1

Public Interest Convenience or Necessity

Question 2

Delayed Carriage

Answer 2

not taking the show at the time it’s being fed and then playing it at a delayed time

Question 3

Preempted

Answer 3

not taking the program

Question 4

JIP

Answer 4

join in progress

Question 5

LIP

Answer 5

leave in progress

Question 6

AM

Answer 6

amplitude modulation

Question 7

FM

Answer 7

frequency modulation

Question 8

Who is more important? The audience or the advertiser?

Answer 8

the advertiser

Question 9

which propagation is by line of sight?

Answer 9

FM

Question 10

DMA

Answer 10

dominant market area

Question 11

What does the audience want?

Answer 11

information and entertainment

Question 12

months of “second season”

Answer 12

January - March

Question 13

Which has more stations, radio or tv?

Answer 13

radio

Question 14

two types of local tv production

Answer 14

local news & local sports

Question 15

two types of syndication

Answer 15

1st run and Off net

Question 16

cleared

Answer 16

network needs to know how many stations are taking a given program

Question 17

East Coast: Late News

Answer 17

2300-2335pm

Question 18

West Coast: Late News

Answer 18

2300-2335pm

Question 19

XM

Answer 19

satellite communication

Question 20

FCC

Answer 20

federal communications commission

Question 21

FTC

Answer 21

federal trade commission

Question 22

FCC requirement

Answer 22

stations required to have PSAs

Question 23

daytimer

Answer 23

station can only be on the air from sunrise to sunset

Question 24

radio normal length of rate of sale

Answer 24

1 minute✅

Question 25

39 % rule

Answer 25

networks can not own any station that owns 39% of the total viewing audience

Question 26

3 types of commercial stations

Answer 26

Owned N Operated, Affiliate, Independent

Question 27

Narcotizing dysfunction

Answer 27

when you watching a show and then you fall asleep and then next thing you know its 5 am and you don't remember anything

Question 28

Strip Programming

Answer 28

same program but different episodes, monday - friday

Question 29

Checkerboarding

Answer 29

different program, monday - friday at the same time

Question 30

East Coast Prime time

Answer 30

2000-2300 aka 8 pm -11 pm

Question 31

branding

Answer 31

the process of creating a unique identity for a business or product, a way to differentiate a company from its competitors

Question 32

where did branding start

Answer 32

overseas!

Question 33

how does HD radio affect AM

Answer 33

makes clear sound

Question 34

how does HD radio affect FM

Answer 34

can have 4 subchannels playing music

Question 35

counties served by LA DMA

Answer 35

LA, Orange, Ventura, Riverside, San Bernardino

Question 36

carrier current radio

Answer 36

method of braodcasting that sends radio signals through electrical wiring

Question 37

marketing/promotion department's job

Answer 37

create a habit and audience flow

Question 38

traveler's information radio

Answer 38

a low-powered, non-commercial radio station that broadcasts information to the public, primarily focused on travel updates like traffic conditions, road hazards, directions, and points of interest, usually operated by government agencies like transportation departments or park authorities

Question 39

first paid cable system

Answer 39

HBO

Question 40

OG cable system

Answer 40

Community Antenna Television

Question 41

why was cable created

Answer 41

to get better tv signal because antenna sucked

Question 42

who controls cable

Answer 42

FCC